Research field (5)：
Social psychology
, Business administration
, Business administration
, Social psychology
, Other
Research keywords (23)：
Social Psychology
, Consumer Phycology
, Consumer Behavior
, Brand Strategy
, Marketing Strategy
, Business Strategy
, Japanese brand theory
, Japanese-style business theory
, Brand Management
, Marketing Management
, Data Science
, Data Science by Social science
, Marketing Research
, Consumer Research
, public opinion survey
, Large Language Model / LLM
, Generative AI
, Consumer Behavior by SNS
, Marketing Mix Modeling
, Marketing for Return of Investment (M-ROI)
, Digital Marketing
, Scent of Marketing
, Consumer behavior by scent and odour
