Art

J-GLOBAL ID：202402222219190040   Reference number：24A0344668

Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study

COVID-19パンデミック中のMSMEの財務と持続可能性に対する電子商取引とディジタルマーケティング採用の影響:経験的研究【JST・京大機械翻訳】

Author (6)： Gao Jianli (Business School, Shandong Technology and Business University, Yantai 264005, China) ,  Siddik Abu Bakkar (School of Management, University of Science and Technology of China (USTC), Jinzhai Road, Hefei 230026, China) ,  Abbas Sayyed Khawar (Doctoral School of Economics, Business and Informatics, Corvinus University of Budapest, H-1093 Budapest, Hungary) ,  Hamayun Muhammad (Department of Management Science and Commerce, Bacha Khan University, Charsadda 25100, Pakistan) ,  Masukujjaman Mohammad (Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia) ,  Alam Syed Shah (Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi 43600, Malaysia)
Material： Sustainability (Web)
Volume： 15  Issue： 2  Page： 1594  Publication year： 2023 
JST Material Number： U7281A  ISSN： 2071-1050  Document type： Article
Article type： 原著論文  Country of issue： Switzerland (CHE)  Language： ENGLISH (EN)

Abstract/Point： The COVID-19 pandemic has rema...

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Thesaurus term： manager(supervise) ,  *marketing ,  business ,  model ,  digital method ,  *property ,  market strategy ,  partial least squares method ,  *electronic commerce
Semi thesaurus term： ビジネスプロセス ,  *持続可能性 ,  構造方程式モデリング ,  *財務 ,  小規模ビジネス ,  技術採用 ,  財務実績 , 【Automatic Indexing@JST】

Author keywords (5)： E-commerce ,  digital marketing ,  sustainability ,  MSMEs ,  COVID-19

JST classification (2)： Marketing  (KA06020W) ,  Management engineering in general  (KA01010C)

Reference (121)：

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• Abebe, M. Electronic commerce adoption, entrepreneurial orientation and small-and medium-sized enterprise (SME) performance. J. Small Bus. Enterp. Dev. 2014, 21, 100-116.
• Liu, X.; Tong, D.; Huang, J.; Zheng, W.; Kong, M.; Zhou, G. What matters in the e-commerce era? Modelling and mapping shop rents in Guangzhou, China. Land Use Policy 2022, 123, 106430.
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Terms in the title (9)： COVID-19パンデミック ,  財務 ,  持続可能性 ,  電子商取引 ,  ディジタル ,  マーケティング ,  採用 ,  経験 ,  研究