Ueda Masao

ウエダマサオ | Ueda Masao

Affiliation and department：
Job title：教授

Research field (1)： Commerce

Research keywords (1)： Business Science, Business Analytics, Marketing Research, Data Analysis

Research theme for competitive and other funds (7)：

2022 - 2025 A Study on Individual Differences in Subjective Well-being and Changes over Time
2021 - 2025 データ駆動型社会の基盤をなす次世代実験計画技術の開発と実証的評価
2023 - 2024 ソーシャル・メディアを用いた情報発信における効率的な管理手法に関する検討
2021 - 2024 購買履歴データと健康情報の融合による疫学的消費行動モデルの構築
2023 - 2024 裾の厚い確率分布による超優良顧客の管理指標の検討

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Papers (23)：

Masao Ueda. An Indicator to Measure the Relationship Between Firms and Consumers Based on the Subjective Well-Being of Consumers: Promoting Corporate Social Contribution Activities to Maintain Socially Sustainable Development. Social Computing and Social Media: Applications in Education and Commerce. 2022. 375-387
上田雅夫. 日本のデータサイエンスの過去・現在・未来と OR. オペレーションズ・リサーチ. 2020. 65. 11. 567-572
Ryotaro Shimizu, Haruka Yamashita, Masao Ueda, Ranna Tanaka, Tetsuya Tachibana, Masayuki Goto. Latent Variable Models for Integrated Analysis of Credit and Point Usage History Data on Rewards Credit Card System. International Business Research. 2020. 13. 3. 106-117
Ai Ikeda, Maso Ueda,Takeshi Moriguchi. Criteria for Choosing Between a Cash or Credit Card Payment, Estimated by a Threshold Random Effects Model. Proceedings of the Asia Pacific Industrial Engineering & Management Systems Conference 2019. 2019
Ueda, Masao. douProposal of Index Regarding Customer Relationship Management by Using the Duration from Contract to Initial UsageーAiming for Managing the Customer Relationship in Contractual Setting. The Japanese Journal of Behaviourmetrics. 2019. 46. 2. 97-106

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Books (12)：

マーケティングの力: 最重要概念・理論枠組み集 (単行本)
有斐閣 2023 ISBN:4641166137
データサイエンス入門:データ取得・可視化・分析の全体像がわかる (単行本)
有斐閣 2022 ISBN:4641166110
消費者行動の実証研究
中央経済社 2018 ISBN:4502282618
マーケティング・リサーチ入門 (有斐閣アルマSpecialized)
有斐閣 2018 ISBN:4641221162
消費者心理学
勁草書房 2018 ISBN:432625128X

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Lectures and oral presentations (33)：

Proposal of Risk Management Method Focusing on Superior Loyal Customers - Application of Extreme Value Statistics to Marketing
(2022)
An Indicator to Measure the Relationship Between Firms and Consumers based on the Subjective Well-Being of Consumers
(HCI International 2022 Conference 2022)
幸福を実現するEnabling Factorの探索
(日本マーケティングサイエンス学会第110回研究大会 2021)
主観的厚生による企業評価指標の安定性の確認
(日本行動計量学会第49回大会 2021)
Data Science、Big Dataの活用と消費者行動研究
(第61回消費者行動研究コンファレンス 2020)

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Professional career (2)：

Master of Agriculture (Hokkaido University)
Doctor of Commerce (Waseda University)

Committee career (1)：

2008/04 - 2013/03 財団法人日本食肉消費総合センター消費者意識調査検討委員会

Association Membership(s) (4)：

The Behaviormetric Society of Japan , Japan Institute of Marketing Science , Japan Association for Consumer Studies , Japan Society of Marketing and Distribution

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