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J-GLOBAL ID：201601010317734432   Update date: Feb. 14, 2024

Wang YiJen

Wang YiJen
Affiliation and department：
University of the Ryukyus Faculty of Global and Regional Studies management program

About University of the Ryukyus Faculty of Global and Regional Studies management program


Research field  (2)： Commerce ,  Business administration
Research keywords  (5)： e-WOM ,  Tourism ,  SME marketing ,  Advertising ,  Marketing
Research theme for competitive and other funds  (10)：
  • 2021 - 2025 観光アメニティ・アプリケーション・マトリックスを用いた観光地形成の理論的研究
  • 2020 - 2022 中小製造企業の情報発信及び消費者ネットクチコミに関する実証研究
  • 2015 - 2016 「旅行者の観光動機変容の研究-日・台国際観光へのネット・くちコミ・メディアの影響-」
  • 2015 - 2016 日・台の中小製造企業のマーケティング戦略に関する実証研究
  • 2009 - 2011 A Comparative Analysis of Chinese and Taiwanese SME Manufacturers Business Network
Show all
Papers (30)：
  • 竹村, 正明, 大津, 正和, 王, 怡人, 地頭所, 里紗, 張, 瑋容. 観光のまなざしとDMO戦略の相互作用による観光地化の理論的説明の試み. 明大商學論叢. 2022. 104. 1. 59-80
  • 大津 正和, 王 怡人, 地頭所 里紗, 張 イヨウ, 竹村 正明. DMOデザインと観光アメニティ開発戦略の適合仮説開発. 同志社女子大学 総合文化研究所紀要. 2022. 39巻
  • Yi-Jen Wang. An Empirical Analysis on the Photography Behavior of Chinese Tourists. Economic Review. 2020. 99. 33-50
  • Wang, YiJen. A Statistical Analysis on the Marketing Behaviors of Japanese SME Manufacturers. 2017. 94. 9-20
  • Influence of e-WOM on International Tourism Behavior. 2017. 34. 30-44
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MISC (6)：
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Books (3)：
  • 『1からの戦略論 第2版』 第7章「事業システム」
    碩学舎 2016 ISBN:9784502167416
  • 『企業経営とビジネスエシックス』第5章「消費とマーケティング活動から見る倫理-市場のダイナミズムを中心に」
    法律文化社 2004
  • 『現代経営学講座11 マーケティング』第4章「広告の意味論について:記号体系の解体と再構築を中心に」
    八千代出版社 2001 ISBN:4842912189
Lectures and oral presentations  (7)：
  • “A Macro View Point to the Change of Business Relationships in Chinese SME Network”
    (Proceedings of 28th Industrial Marketing and Purchasing (IMP) Conference in Rome, Italy 2012)
  • “Does ‘Brand’ work in the Taiwanese SME Manufacturers’ Industrial Purchase Decision Making Process?”
    (Proceedings of 27th Industrial Marketing and Purchasing (IMP) Conference in Glasgow, UK 2011)
  • “The Trade-off of Effect and Efficiency in the Value Creation via Business Network”
    (Proceedings of 26th Industrial Marketing and Purchasing (IMP) Conference in Budapest, Hungary 2010)
  • “Ambiguous Problem-solving in the Production Development Management”
    (Proceedings of 24th Industrial Marketing and Purchasing (IMP) Conference in Uppsala, Sweden. 2008)
  • “What is Trust to Japanese Companies?: Assurance versus Trust”
    (Proceedings of 23rd Industrial Marketing and Purchasing (IMP)Conference in Manchester, UK 2007)
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Education (1)：
  • 1993 - 1996 Kobe University Graduate School, Division of Administration Commerce
Professional career (1)：
  • Ph.d (Commerce) (Kobe University)
Work history (5)：
  • 2018/04/01 - 現在 University of the Ryukyus, Faculty of Global and Regional Studies, Management Program, Professor
  • 2015/09/01 - 2018/03/31 University of the Ryukyus, Faculty of Tourism Sciences and Industrial Management, Department of Industrial Management, Professor
  • 2004/04/01 - 2015/08/31 University of Marketing and Distribution Sciences, Department of Commerce, Associate Professor, Professor
  • 2000/04/01 - 2004/03/31 Hiroshima University, Graduate School of Social Sciences, Department of Management Studies, Associate Professor
  • 1996/04/01 - 2000/03/31 Hiroshima Shudo University, Faculty of Commercial Scieneces, Department of Business Studies, Lecturer
Association Membership(s) (1)：
Japan Society of Marketing and Distribution
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