Research field (2)：
Commerce
, Business administration
Research keywords (4)：
Sport Marketing
, Art Marketing
, Consumer behavior
, marketing
Research theme for competitive and other funds (10)：
2019 - 2023 Profitability, Customer Retention Rate and Loyalty Program in Services Companies
2016 - 2019 Profitability and Customer Retention Rate in Subscription Services
2016 - 2017 Profitability and Customer Retention Rate in Continuous Transactions Services : A Case of Life Insurance
2013 - 2016 Profitability and Marketing Double Jeopardy in Japanese Orchestras
2012 - 2013 A Quantitative Analysis on Brand Community and Brand Loyalty
2011 - 2012 A Size and WOM of Brand Community: Content Analysis on News Photos of Professional Soccer
2008 - 2009 Hidden Distinction by Soccer Spectators: A Case of Replica Shirts
2007 - 2008 Maintenance Mechanism of Confomity: A Case Study on Consumption of Replica Shirts by Soccer's Spectators
2005 - 2006 Reference Group Influence on Consumption Process: A Case of FC Tokyo Supportes as Consumer in Scialization Stage
2004 - 2006 The Consumption Process of Sports Fans
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Papers (51)：
Ryuji WAKUTA. Sport Marketing Dilemma: Analyzing the Profitability-Customer Retention Relationship for Professional Football and Non-Life Insurance in Japan. Studies on Commodities. 2024. 64. 3・4. 18-33
Ryuji WAKUTA. Impact of Customer Delight and Customer Satisfaction on Loyalty : A Literature Review. Kyoto Management Review. 2024. 44. 1-9
Ryuji WAKUTA. Profitability, Customer Satisfaction and Promotion in the Service Industry: A Comparative Study of Life Insurance and Professional Sports Services In Japan. Kyoto Management Review. 2023. 42. 61-80
Ryuji WAKUTA. Competitive Balance and Revenue in Professional Football Leagues : Comparative Study between the United Kingdom and Japan. Japanese journal of sport management. 2022. 14. 1. 25-35
WAKUTA Ryuji. Profitability and Frequency of Attendance for Orchestras: An Issue of Arts Marketing Studies. The Faculty of Economics and Business Administration Journal Kyoto Gakuen University. 2016. 2. 1-19
Literature Review on customer delight and Loyalty
(Japan Society for Commodity Science 72th Conference 2022)
Competitive Balance and Revenue in Professional Soccer League: Comparative study between Japan and England
(Japan Association for Cultural Economics 2020 2020)
Profitability and Customer Retention Rate: Comparative Study between Financial Services and Professional Sports in Japan
(Sport Management Association of Australia and New Zealand Conference 2019 2019)
Profitability and Costumer Retention Rate in Subscription Services : Comparative Study between Life Insurance and Professional Soccer
(Japan Marketing Academy Conference 2019 2019)
Can we compare visit frequencies among Japanese coffee shops?
(18th International Marketing Trends Conference 2019)
2002 - 2006 Hitotsubashi University Graduate School of Commerce and Management
2000 - 2002 Hitotsubashi University Graduate School of Commerce and Management
1996 - 2000 Hitotsubashi University Faculty of Social Sciences
Work history (8)：
2019/04 - 現在 Kyoto Sangyo University Graduate School Division of Management Professor
2019/04 - 現在 Kyoto Sangyo University Faculty of Business Administration Professor
2018/04 - 2019/03 Kyoto Sangyo University Graduate School Division of Management Associate Professor
2016/04 - 2019/03 Kyoto Sangyo University Faculty of Business Administration Associate Professor
2015/04 - 2016/03 Kyoto Gakuen University Faculty of Economics and Business Administration Associate Professor
2015/04 - 2016/03 Kyoto Gakuen University Graduate School Division of Business Administration Associate Professor
2010/04 - 2015/03 Kyoto Gakuen University Faculty of Business Administration Associate Professor
2006/04 - 2010/03 Sendai University Faculty of Sport Science Lecturer
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Committee career (12)：
2019 - 現在 Sports Policy for Japan Jury
2018/05 - 現在 Ministry of Health, Labour and Welfare Meeting Committee Member
2011 - 現在 Japan Society for Commodity Science member of the board of directors
2016/09 - 2022/03 Yamaha Motor Foundation for Sports Member of the Project Research Teams
2015/06 - 2018/06 Japan Society for Commodity Science member of the program committee
2017/10 - 2017/10 Sasakawa Sports Foundation SPJ 2017 Jury
2016/10 - 2016/10 Sasakawa Sports Foundation SPJ 2016 Jury
2015/07 - 2016/07 Japan Society of Sports Industry Round table Chair
2011 - 2016 Japan Society for Commodity Science member of the organizer in the Western Japan sectional meeting
2014/06 - 2015/06 Japan Society for Commodity Science Chair of the Program Committee
2015/01 - 2015/02 Japan Society of Sports Industry Member of the Program Committee in Winter Meeting
2014/07 - 2014/07 Japan Society of Sports Industry Member of the Program Committee
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Awards (2)：
2022/07 - Japanese Association for Sport Management Prize for Encouragement Competitive Balance and Revenue in Professional Football Leagues : Comparative Study between the United Kingdom and Japan
2004/07 - Japan Society of Sports Industry Prize for Encouragement A Study on Sports Sponsorship: The Influence of Opinion Leadership on Spectators' Consumption Style
Association Membership(s) (8)：
Sport Management Association of Australia and New Zealand
, Japanese Association for Sport Management
, Japan Marketing Academy
, JAPAN ASSOCIATION FOR CULTURAL ECONOMICS
, JAPAN ASSOCIATION FOR CONSUMER STUDIES
, Japan Society of Marketing and Distribution
, Japan Society for Commodity Science
, Japan Society of Sports Industry
