Art

J-GLOBAL ID：201502264962631696   Reference number：15A0585317

Purchase Frequency and Double Jeopardy in Credit Card: A Study on the Relationship between Continuous Transactions and Profitability in Services

クレジットカードにおける購買頻度とDouble Jeopardy:サービス業における継続取引と収益性に関する研究

Author (1)： WAKUTA RYUJI (京都学園大 経営)
Material： 商品研究  (Studies on Commodities)
Volume： 60  Issue： 1/2  Page： 17-32  Publication year： Mar. 25, 2015 
JST Material Number： G0620A  ISSN： 0286-2212  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： JAPANESE (JA)

Thesaurus term： *service industry ,  *analysis of profitability ,  *credit card ,  *buying behavior ,  *brand ,  frequency (statistics) ,  transaction ,  ratio of net profit to capital ,  hypothesis testing ,  Regression Analysis ,  bank ,  *market strategy ,  ratio ,  New Zealand ,  Commonwealth of Australia ,  Japan ,  Penetrance ,  *management strategy
Semi thesaurus term： *brand strategy ,  *purchase frequency ,  recognition rate

JST classification (2)： Marketing research,advertisement  (KA06030H) ,  Profit management  (KA05030A)

Reference (43)：

• Aeron, H., Bhaskar, T., Sundararajan, R., Kumar, A. and Moorthy, J. (2008), "A Metric for Customer Lifetime Value of Credit Card Customers," Database Marketing & Customer Strategy Management, 15 (3),153-168.
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Terms in the title (8)： クレジットカード ,  購買 ,  頻度 ,  サービス ,  継続 ,  取引 ,  収益性 ,  研究