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J-GLOBAL ID:200902238265943100   Reference number:05A0954013

Proposal on New Product Development Scorecard and its Application

新商品開発のためのスコアカードとその活用法の提案
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Material:
Volume: 35  Issue:Page: 469-480  Publication year: Oct. 15, 2005 
JST Material Number: S0060B  ISSN: 0386-8230  Document type: Article
Article type: 短報  Country of issue: Japan (JPN)  Language: JAPANESE (JA)
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Marketing 
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