Art
J-GLOBAL ID：201402223108631881   Reference number：14A0313669

CGMサイトにおける口コミが消費者行動に与える影響

Author (6)：
NAKAYAMA ATSUHO

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(長崎大)

About 長崎大

, 
TAKEUCHI AKINOBU

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(実践女大)

About 実践女大

, 
SAKAORI FUMITAKE

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(中央大)

About 中央大

, 
TSURUMI HIROYUKI

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(流通経済研)

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, 
YOKOYAMA SATORU

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(慶応大)

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, 
MASUDA JUN'YA

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(慶応大)

About 慶応大


Material：
マーケティング・サイエンス  (Journal of Marketing Science)

About マーケティング・サイエンス


Volume： 18  Issue： 1  Page： 86  Publication year： Dec. 2010 
JST Material Number： F1306A  ISSN： 2187-4220  Document type： Article
Article type： 短報  Country of issue： Japan (JPN)  Language： JAPANESE (JA)
Thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*Marketing

About Marketing

, 
*oral communication

About oral communication

, 
*consumer behavior

About consumer behavior

, 
buying behavior

About buying behavior

, 
purchasing management

About purchasing management

, 
information media

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Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
CGM

About CGM


JST classification (1)：
JST classification
Category name(code) classified by JST.
Marketing research,advertisement 
(KA06030H)

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Terms in the title (3)：
Terms in the title
Keywords automatically extracted from the title.
CGM

About CGM

, 
口コミ

About 口コミ

, 
消費者行動

About 消費者行動


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