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J-GLOBAL ID：201502219903638640   Reference number：15A0952227

Image-Word Pairing-Congruity Effect on Affective Responses - A Study of Kansei in Japanese Advertising -

感情の応答に及ぼすイメージ-語ペアリング適合影響-日本の広告における感性の研究-
Author (4)：
SANABRIA Z. Jorge C.

About SANABRIA Z. Jorge C.

(Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba)

About Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba

, 
CHO Youngil

About CHO Youngil

(Dep. of Information Design, Hiroshima Kokusai Gakuin Univ.)

About Dep. of Information Design, Hiroshima Kokusai Gakuin Univ.

, 
SAMBAI Ami

About SAMBAI Ami

(Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba)

About Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba

, 
YAMANAKA Toshimasa

About YAMANAKA Toshimasa

(Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba)

About Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba


Material：
Kansei Engineering International Journal (Web)  (Kansei Eng Int J (Web))

About Kansei Engineering International Journal (Web)


Volume： 11  Issue： 2  Page： 91-100 (J-STAGE)  Publication year： 2012 
JST Material Number： U0401A  ISSN： 2185-7865  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)
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*image

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,...
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All keywords is available on JDreamIII(charged).
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image

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JST classification (2)：
JST classification
Category name(code) classified by JST.
Marketing research,advertisement 
(KA06030H)

About Marketing research,advertisement

,  Sensory system in general 
(EJ13010Q)

About Sensory system in general

Terms in the title (9)：
Terms in the title
Keywords automatically extracted from the title.
感情

About 感情

, 
応答

About 応答

, 
イメージ

About イメージ

, 
語

About 語

, 
ペアリング

About ペアリング

, 
日本

About 日本

, 
広告

About 広告

, 
感性

About 感性

, 
研究

About 研究


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