Art

J-GLOBAL ID：201502219903638640   Reference number：15A0952227

Image-Word Pairing-Congruity Effect on Affective Responses - A Study of Kansei in Japanese Advertising -

感情の応答に及ぼすイメージ-語ペアリング適合影響-日本の広告における感性の研究-

Author (4)： SANABRIA Z. Jorge C. (Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba) ,  CHO Youngil (Dep. of Information Design, Hiroshima Kokusai Gakuin Univ.) ,  SAMBAI Ami (Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba) ,  YAMANAKA Toshimasa (Dep. of Kansei, Behavioral, and Brain Sciences, Univ. of Tsukuba)
Material： Kansei Engineering International Journal (Web)  (Kansei Eng Int J (Web))
Volume： 11  Issue： 2  Page： 91-100 (J-STAGE)  Publication year： 2012 
JST Material Number： U0401A  ISSN： 2185-7865  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)

Thesaurus term： *image ,...
Semi thesaurus term： image ,...

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JST classification (2)： Marketing research,advertisement  (KA06030H) ,  Sensory system in general  (EJ13010Q)

Reference (24)：

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• 2. D. Vakratsas, and T. Ambler, How Advertising Works: What Do We Really Know? Journal of Marketing, Vol. 63, pp.26-43 (1999).
• 3. A.A. Mitchell, and J. C. Olson, Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Journal of Marketing Research, Vol.18, No.3, pp.318-332 (1981).
• 4. G. Mandler, The Structure of Value: Accounting for Taste, in Affect and Cognition: The 17th Annual Carnegie Symposium, eds. Thomas Tighe et al., Hillsdale, NJ: Lawrence Erlbaum Associates, pp.3-36 (1982).
• 5. R.A. Finke, T.B. Ward, and S.M. Smith, Creative Cognition: Theory, Research and Applications, The MIT Press, London, England (1992).

Terms in the title (9)： 感情 ,  応答 ,  イメージ ,  語 ,  ペアリング ,  日本 ,  広告 ,  感性 ,  研究