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J-GLOBAL ID:201502252932166630   Reference number:15A0592276

A Study on How to Ensure Reliability of Word-of-Mouth in Restaurant Searching Sites

グルメサイトにおけるクチコミの信頼性確保に関する一考察
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Material:
Volume: 2014  Issue: DPS-161  Page: VOL.2014-DPS-161,NO.2 (WEB ONLY)  Publication year: Sep. 11, 2014 
JST Material Number: U0451A  Document type: Proceedings
Article type: 原著論文  Country of issue: Japan (JPN)  Language: JAPANESE (JA)
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Category name(code) classified by JST.
Other information processing  ,  Game thoery  ,  Artificial intelligence  ,  Applied psychology 
Reference (7):
  • 神戸伸輔(2004)『入門ゲーム理論と情報の経済学』日本評論社
  • KH Coder http://khc.sourceforge.net/
  • 浜岡豊(1994)「クチコミの発生と影響メカニズム」『消費者行動研究』第2巻第1号,pp.29-73
  • 浜岡豊・里村卓也(2009)『消費者間の相互作用についての基礎研究:クチコミ,eクチコミを中心に』慶応義塾大学出版会
  • ベクトルグループ(編著)(2007)『クチコミのチカラ』
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