Art

J-GLOBAL ID：201602217979445187   Reference number：16A0057225

A Model of Purchase Behavior under Price Uncertainty: A Real Options Approach

価格不確実性下での購買行動のモデル:リアルオプションによるアプローチ

Author (3)： SUZUKI Hiroto (Graduate School of Creative Sci. and Engineering, Waseda Univ.) ,  GOTO Makoto (Graduate School of Economics and Business Administration, Hokkaido Univ.) ,  OHNO Takahiro (Graduate School of Creative Sci. and Engineering, Waseda Univ.)
Material： International Journal of Real Options and Strategy (Web)  (Int J Real Options Strateg (Web))
Volume： 3  Page： 1-12 (J-STAGE)  Publication year： 2015 
JST Material Number： U0416A  ISSN： 2186-4667  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)

Thesaurus term： price ,  *Uncertainty ,  *buying behavior ,  *right ,  retail trade ,  supermarket ,  retail store ,  sales promotion ,  consumer ,  brand ,  model ,  evaluation ,  alternative model
Semi thesaurus term： *real option ,  小売業者 ,  ディスカウントストア ,  価格プロモーション ,  promotion ,  sales promotion ,  value assessment

JST classification (1)： Marketing  (KA06020W)

Reference (18)：

• [1] Bell, D. R. and Bucklin, R. E. (1999): The role of internal reference points in the category purchase decision, Journal of Marketing Research, 26, 128-143.
• [2] Ben-Akiva, M. and Lerman, S. R. (1985): Discrete choice analysis, MIT Press, Cambridge.
• [3] Boyd, D. E. and Brown, B. P. (2012): Marketing control rights and their distribution within technology licensing agreements: a real options perspective, Journal of Academy of Marketing Science, 40, 659-672.
• [4] Bucklin, R. E. and Lattin, J. M. (1991): A two-state model of purchase incidence and brand choice, Marketing Science, 10, 24-39.
• [5] Bucklin, R. E. and Gupta, S. (1992): Brand choice, purchase incidence, and segmentation: An integrated modeling approach, Journal of Marketing Research, 26, 201-215.

Terms in the title (5)： 価格 ,  不確実性 ,  購買行動 ,  モデル ,  リアルオプション