Art

J-GLOBAL ID：201602244492317460   Reference number：16A0646034

Key Factors of Emerging Luxury Brand Construction: Empirical Case Study of Korloff

贅沢ブランド創生を浮上させる鍵になる要因:Korloffについての経験的事例研究

Author (2)： JIANG Zhiqing (Waseda Univ., Tokyo, JPN) ,  NAGASAWA Shin'ya (Waseda Univ., Tokyo, JPN)
Material： Journal of Advanced Computational Intelligence and Intelligent Informatics  (J Adv Comput Intell Intell Inform)
Volume： 20  Issue： 4  Page： 607-614  Publication year： Jul. 20, 2016 
JST Material Number： F1398A  ISSN： 1343-0130  Document type： Article
Article type： 原著論文  Country of issue： Japan (JPN)  Language： ENGLISH (EN)

Thesaurus term： *brand ,  *market strategy ,  designer ,  perception ,  data mining ,  face to face survey ,  regression analysis
Semi thesaurus term： brand image ,  *brand strategy ,  semistructured interview ,  *luxury brand

JST classification (1)： Marketing research,advertisement  (KA06030H)

Reference (48)：

• J. L. Nueno and J. A. Quelch, The mass marketing of luxury, Business Horizons, Vol.41, No.6, pp. 61-68, 1998.
• S. Wetlaufer, The perfect paradox of star brands: an interview with Bernard Arnault of LVMH, Harvard Business Review, Vol.79, No.9, pp. 116-123, 2001.
• M. Chevalier and G. Mazzalovo, Luxury Brand Management: A World of Privilege, Singapore: Wiley, 2008.
• A. Radón, “Unintended Brand Endorsers’ Impact on Luxury Brand Image,” Int. J. of Marketing Studies, Vol.4, No.1, pp. 108-115, 2012.
• A. O’Cass and H. Frost, “Status brands: examining the effects of non-product-related brand associations on status and conspicuous consumption,” J. of Product and Brand Management, Vol.11, No.2/3, pp. 67-88, 2002.

Terms in the title (6)： 贅沢ブランド ,  浮上 ,  鍵 ,  要因 ,  経験 ,  研究