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J-GLOBAL ID:201802211768595240   Reference number:18A1231762

Development of Fluffy Screen System and Field Trial at a Shopping Mall

ショッピングモールにおけるフワフワスクリーンシステムの開発と現場試験
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Material:
Volume: 12  Issue:Page: 492-498  Publication year: Jul. 05, 2018 
JST Material Number: L0997B  ISSN: 1881-7629  Document type: Article
Article type: 原著論文  Country of issue: Japan (JPN)  Language: ENGLISH (EN)
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Marketing research,advertisement 
Reference (23):
  • J. V. Harrison and A. Andrusiewicz, “A Virtual Marketplace for Advertising Narrowcast over Digital Signage Networks,” Electronic Commerce Research and Applications, Vol.3, pp. 163-175, 2004.
  • C. Dennis, A. Newman, R. Michon, J. J. Brakus, and L. T. Wright, “The Mediating Effects of Perception and Emotion: Digital Signage in Mall Atmospherics,” J. of Retailing and Consumer Services, Vol.17, No.3, pp. 205-215, 2010.
  • J. Schaeffler, “Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business,” CRC Press, 2012.
  • R. Ravnik and F. Solina, “Audience Measurement of Digital Signage: Quantitative Study in Real-World Environment Using Computer Vision,” Interacting with Computers, Vol.25, No.3, pp. 218-228, 2013.
  • J. C. S. Cardoso and R. José, “A Framework for Context-Aware Adaptation in Public Displays,” R. Meersman, P. Herrero, and T. Dillon (Eds.), OTM 2009: On the Move to Meaningful Interest Systems. Lecture Notes in Computer Science, Springer, Vol.5872, pp. 118-127, 2009.
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