Creating retail customer experience through distribution of decision authority between headquarters and stores

Kosuge Ryusuke; Shiu Jing-Ming

Art

J-GLOBAL ID：201902228092644582 Reference number：19A1924250

Creating retail customer experience through distribution of decision authority between headquarters and stores

本社と店舗間の決定権限の配分による小売顧客経験の創造

Publisher site {{ this.onShowPLink() }} Copy service {{ this.onShowCLink("http://jdream3.com/copy/?sid=JGLOBAL&noSystem=1&documentNoArray=19A1924250&COPY=1") }}
Access JDreamⅢ for advanced search and analysis. {{ this.onShowJLink("http://jdream3.com/lp/jglobal/index.html?docNo=19A1924250&from=J-GLOBAL&jstjournalNo=U0460A") }}

Author (2)： ,
Material：
Volume： 18 Issue： 3 Page： 113-121(J-STAGE) Publication year： 2019
JST Material Number： U0460A ISSN： 1347-4456 Document type： Article
Article type：解説 Country of issue： Japan (JPN) Language： ENGLISH (EN)

, , , , , , , , ,
,

Author keywords (3)： , ,

Marketing

Reference (13)：

Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: Toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377-401.
Jensen, M. C., & Meckling, W. H. (1995). Specific and general knowledge, and organizational structure. Journal of Applied Corporate Finance, 8(2), 4-18.
Kosuge, R., & Shiu, J.-M. (2019, March). The relationship between headquarters and stores in the age of customer experience. Paper presented at ABAS Conference 2019 Winter, University of Tokyo, Japan.
Kosuge, R., & Takahashi, N. (2016). The survival of market orientation through artificial selection. Annals of Business Administrative Science, 15, 273-284. 10.7880/abas.0161109b
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.

ｍore...

, , , , , ,

Return to Previous Page