Kuroiwa Kenichiro

Affiliation and department：
Job title： Professor
Homepage URL (1)： https://kenkuroiwa.wixsite.com/mysite

Research field (1)： Commerce

Research keywords (4)： Market Orientation , Service Design , Organizational Identification , Service Recovery

Research theme for competitive and other funds (5)：

2015 - 2018 The Process of Development and the Evolution of Japanese Pop Culture Events
2010 - 2012 Research on division of labor and coordination among R&D centers in Japan, China and Korea and their human resource development.
2009 - 2012 Value cocreation in Market orientated organizations : building relationship management
2007 - 2009 Examination of Human Resource Development from the Viewpoint of the Work Style at Japanese affiliated Companies in China
2004 - 2005 Marketing communication strategy to restore customers' trust in firms

Papers (13)：

Keiko Kawamata, Norio Tajima, Kenichiro Kuroiwa, Toshihiko Miura. Some Preliminary Notes on Evolution and Development of Japanese Pop Culture Events. Aoyama Journal of Cultural and Creative Studies. 2017. 9. 2. 71-94
Gen Fukutomi, Kenichiro Kuroiwa, Keiko Kawamata. A Study of the Determinants of "Ownership" in the Food Service Industry. Japan Society of Foodservice Studies Annual. 2013. 18. 6-22
Kenichiro Kuroiwa. Managing the market research function to increase market orientation. Marketing Journal. 2013. 33. 2. 19-34
Kenichiro Kuroiwa. Antecedents of Market Orientation: An Examination of a Sample of Japanese Firms. The Journal of Musashi University. 2012. 59. 4. 47-68
Kenichiro Kuroiwa. Exploring the antecedents of market orientation - Emphasis on complaints by top management. The Journal of Musashi University. 2010. 57. 3・4. 441-470

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MISC (5)：

Kenichiro Kuroiwa. Book Review Graduate School of Business Administration, Kobe University, Prerequisite for MBA. Journal of Economics & Business Administration. 2022. 225. 3. 87-90
Kenichiro Kuroiwa. Book Review of Market orientation for Marketing (author: Iwashita Hitoshi). Marketing Horizon. 2020
Kenichiro Kuroiwa. Drama Approach that is Effective in Management. Toray Keiei Sensor. 2019. 40-44
Kenichiro Kuroiwa. Creation of Customer Value by Ownership. Toray Keiei Sensor. 2018. 205. 36-41
Kenichiro Kuroiwa. Book review "Management that grows and breaks away from the past: Mayekawa's value creation brought about by non-competitive orientation" (authors: Onzō Naoto, Nagai Ryūnosuke). Marketing Horizon. 2018

Books (24)：

ケースメソッドの教科書これだけ読めば授業・研修ができる
碩学舎 2022 ISBN:9784502437618
The 1st step of marketing analysis, second edition
2022
ジャパニーズ・ポップカルチャーのマーケティング戦略世界を制した日本のアニメ・マンガ・コスプレの強さの秘密
白桃書房 2022 ISBN:9784805112540
Services Marketing
Yuhikaku 2021
The Essentials of Marketing, New Edition
Yuhikaku 2018 ISBN:9784641177253

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Lectures and oral presentations (10)：

Study of formation and development process of Pop Culture Events in Japan
(Japan Society of Marketing and Distribution Annual Conference 2018)
A Conparative Study on the Development Process and Evolution of Japanese Pop Culture Events
(13th Conference of the European Sociological Association 2017)
The Keys to Improving the Organizational Identification of Service Workers: An Examination of Leadership and Justice in Japan’s Food Service Organizations
(13th International Marketing Trends Conference 2014)
Hindrance to Congruence: How Sales and Service Organizations Maintain Highly Committed Employees
(2013)
Ownership Survey in the Service Industry: New Developments in the Service Profit Chain
(Japan Society of Marketing and Distribution 2013)

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Education (3)：

2000 - 2003 Keio University Graduate School, Division of Business Administration Doctor's Course
1998 - 2000 Keio University Graduate School, Division of Business Administration Master's Course
1986 - 1990 Waseda University Faculty of Science and Engineering Architecture

Professional career (3)：

Bachelor (Engineering) (Waseda University)
Master (Management) (Keio University)
Ph.D (Management) (Keio University)

Work history (12)：

2014/04 - 現在 Aoyama Gakuin University Graduate School of International Management Department of International Management Professor
2020/09 - 2020/11 Waseda University Graduate School of Business and Finance Lecturer (part-time)
2018/04 - 2018/06 Waseda University Graduate School of Business and Finance Lecturer (part-time)
2013/04 - 2014/03 Musashi University Faculty of Economics Department of Management Studies Professor
2011/04 - 2013/03 Hosei University Graduate School Hosei Business School of Innovation Management Lecturer (part-time)

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Committee career (4)：

2021/04 - 現在日本マーケティング学会ジャーナル編集委員アソシエイト・エディター
2020/04 - 現在 Japan Marketing Academy Administration Officer
2020/04 - 現在 Japan Marketing Association Executive Marketing Course Chairman
2014/04 - 2019/03 Japan Marketing Association Executive Marketing Course Principal

Awards (1)：

2014/05 - The Japan Society of Foodservice Studies Paper Award of Excellence The antecedent factor for "Ownership" in Food Service Industry

Association Membership(s) (5)：

Society of Servisology , Japan Marketing Academy , Japan Association for Consumer Studies , The Academic Association for Organizational Science , Japan Society of Marketing and Distribution

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