A Review of Customer Use of Subscription Services: Focusing on Customer Discretion in Use. Journal of the Academic Society of Direct Marketing. 2022. 21. 18-35
The Characteristics of Customer Satisfaction and Subscription Service Usage. Japan Marketing Journal. 2022. 41. 3. 18-29
Subscription service, Retention, Regulatory focus theory, Psychographic, Consumer Behavior. Fukuoka University Review of Commercial Sciences. 2021. 66. 1. 1-27
Understanding Omnichannel Behavior: Focus on Communication Channels and Engagement. Japan Marketing Journal. 2020. 40. 2. 42-52
2010/01 - Nomura Research Institute Excellence Award in Marketing Analysis Contest 2009 メディアミックスにおけるPower Law : 三部作完結編~そして積極的消費者へ~
2009/01 - Sendenkaigi Co., Ltd. and Nomura Research Institute Encouragement Prize in Marketing Analysis Contest 2008 続・メディアミックスにおけるPower Law~雑誌をよく読む人に焦点を当てて~
2005/11 - Japanese Association for Consumer Studies 2005 JACS-SPSS Award for The New Research Proposal バランス仮説 〜内的参照価格と価格感度の関係〜
Association Membership(s) (6):
Japan Institute of Marketing Science
, Japan Association for Consumer Studies
, 日本フードサービス学会
, Japan Society of Marketing and Distribution
, The Japan Academic Society of Direct Marketing
, Japan Marketing Academy