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J-GLOBAL ID：200901080006172883   Update date: Apr. 07, 2025

Takimoto Masae

タキモト マサエ | Takimoto Masae
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Affiliation and department：
Kindai University Faculty of Business Administration Department of Business and Marketing Strategy

About Kindai University Faculty of Business Administration Department of Business and Marketing Strategy


Job title： associate professor
Research field  (2)： Commerce ,  Business administration
Research keywords  (6)： 地場産業 織物 染色 ,  観光 ,  流通システム ,  ブランドマネジメント ,  マーケティング ,  marketing brand management
Research theme for competitive and other funds  (10)：
  • 2014 - 2017 Empirical Research of the Integration Effect of Brand and Consumer Perception on International Transfer of Marketing Knowledge
  • 2012 - 2016 Empirical study of Economic Gardening policy for regional economic growth
  • 2012 - 2015 Transformation Process of Home-Based Resources into Non-Location Bound Firm Specific Advantages in Host Markets
  • 2011 - 2015 A Theoretical and Empirical Study of Open Innovation Adopting Lead User Method.
  • 2011 - 2013 An Empirical Study on the key factor for the intellectual property monetization in innovative SME's
Show all
Papers (22)：
  • Hirota Akimitsu, Masae Takimoto, Manabu Mizuno, Masaaki Takemura. User Innovation and Product Standardization: Japanese Experience. Proceedings of the 40th European International Business Conference, Uppsala University, Sweden. 2014
  • Takimoto Masae, Takemura Masaaki. New Frameworks of Internationalization of the Japanese Firms. Proceedings of the 22nd Consortium for International Marketing Research (CIMaR), University of Victoria, BC,Canada. 2014
  • Mizuno Manabu, Takimoto Masae, Akimitsu Hirota, Takemura Masaaki. Where the Lead Users are: The Distribution of User Innovation across the Industries in Japan. Proceedings of the 39th European International Business, University of Bremen, Germany. 2013
  • Takimoto Masae, Hara Yoritoshi, Kobayashi Hajime, Takemura Masaaki. Making and Consuming Characters. Proceedings of the 2nd International M-Sphere Conference (Multidisciplinary in Business and Science) in Dubrovnik. 2013
  • Takimoto Masae, Hara Yoritoshi, Takemura Masaaki. Pros and Cons of Relationships-The case of account executive systems in the Japanese advertising industry. Proceedings of the 29th Industrial Marketing and Purchasing Conference, Georgia State University, USA. 2013
ｍore...
MISC (26)：
  • Strategizing Activities and Practicesの現状と課題,そしてその可能性 : 企業の周辺的活動に注目する意味とリレーションシップ・マーケティングに対する含意. Japan Marketing Journal. 2018. 37. 4. 47-65
  • A Critical Review on Local Economy Revitalization by Tourism Destination Classification. 2016. 63. 2. 257-275
  • 滝本 優枝. 価格による顧客創造. 1からのマーケティングデザイン. 2016. ー. 44-54
  • 滝本 優枝. グローバルな観光産業画一化を超えて-Beyond the Uniformalization by Tourism Globalization. 大阪経済法科大学経済学論集 = The Economic studies, the journal of the Osaka University of Economics and Law / 大阪経済法科大学経法学会 編. 2015. 38. 2. 23-53
  • 滝本 優枝. 伝統的な商業理論は小売店頭へのパワーシフトをとらえられるか-Can the Traditional Distribution Theory Grab the new Reality around Supply-Chain Competition?. 大阪経済法科大学経済学論集 = The Economic studies, the journal of the Osaka University of Economics and Law / 大阪経済法科大学経法学会 編. 2015. 38. 2. 55-77
ｍore...
Books (6)：
  • 1からのブランド経営 = The 1st step to brand management
    碩学舎,中央経済グループパブリッシング(発売) 2021 ISBN:9784502384714
  • デジタル社会のマーケティング = Digital marketing
    中央経済社,中央経済グループパブリッシング (発売) 2019 ISBN:9784502317811
  • 1からのマーケティング・デザイン
    碩学舎,中央経済グループパブリッシング (発売) 2016 ISBN:9784502200212
  • Winning Global Market
    2015
  • 戦略は実践に従う
    同文館出版 2015
ｍore...
Education (1)：
  • - 2000 Kobe University Graduate School of Business Administration
Professional career (2)：
  • 修士(商学) (神戸大学)
  • Doctor of Philosophy in Commerce (Kobe University)
Work history (2)：
  • 2025/04 - 現在 Kindai University Faculty of Business Administration
  • 2016/04 - 現在 Kindai University associate professor
Awards (1)：
  • 日本マーケティング協会関西支部20周年記念論文 入賞
Association Membership(s) (2)：
日本消費者行動研究学会 ,  日本商業学会
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