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J-GLOBAL ID：200901093288587597   Update date: Feb. 13, 2025

Yoko Sugitani

スギタニ ヨウコ | Yoko Sugitani
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Affiliation and department：
Sophia University Faculty of Economics, Department of Management

About Sophia University Faculty of Economics, Department of Management


Job title： Associate Professor
Homepage URL  (2)： http://pweb.sophia.ac.jp/sugitani/index.html ,  http://pweb.sophia.ac.jp/sugitani/english.html
Research field  (2)： Social psychology ,  Commerce
Research keywords  (4)： Social Psychology ,  Consumer psychology ,  Consumer behavior ,  brand management
Research theme for competitive and other funds  (10)：
  • 2024 - 2028 感覚マーケティングによる健康的な食行動促進の体系的研究
  • 2023 - 2026 The effect of environmental awareness on consumer behavior
  • 2022 - 2026 Effects of language grammatical structure on consumers' cognitive style and advertising evaluation
  • 2017 - 2022 Research on psychological benefits of brand attachment
  • 2019 - 2021 Zoom-in/zoom-out cognition and attitude toward advertising
Show all
Papers (19)：
  • Kohei Kambara, Akihiro Toya, Sumin Lee, Haruka Shimizu, Kazuaki Abe, Jun Shigematsu, Qingyuan Zhang, Natsuki Abe, Ryo Hayase, Nobuhito Abe, et al. Can online interactions reduce loneliness in young adults during university closures in Japan? The directed acyclic graphs approach. Asian Journal of Social Psychology. 2024
  • Yoko Sugitani, Minoru Karasawa. How do consumers evaluate companies with sustainable marketing? The moderating role of moral foundations. 2024. 27. 1-2. 3-18
  • Taku Togawa, Yoko Sugitani. Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention. Journal of Consumer Psychology. 2021
  • Quoidbach, Jordi, Yoko Sugitani, James Gross, Maxime Taquet, Satoshi Akutsu. From Affect to Action: How Pleasure Shapes Everyday Decisions in Japan and the U.S. Motivation and Emotion. 2019. 43. 948-955
  • 久保田進彦, 阿久津聡, 余田拓郎, 杉谷陽子. ブランド研究の現状と課題. マーケティングジャーナル. 2019. 39. 1. 61-74
ｍore...
MISC (9)：
  • 杉谷陽子. 消費者の行動・心理の理解を深めるために--「社会心理学」の視点からマーケティングを考える. MarkeZine. 2025
  • Yoko Sugitani. Social Psychology and Marketing. Quarterly Journal of Marketing. 2025. 45. 1. 2-4
  • 杉谷陽子. BXによって変わるもの、変わらないもの. 博報堂The Central Dot Magazine. 2022
  • 杉谷 陽子. 書評「eクチコミと消費者行動:情報取得・製品評価プロセスにおけるeクチコミの多様な影響」. 消費者行動研究. 2022
  • Yoko Sugitani, Taku Togawa, Minoru Karasawa. Cognitive Order Theory; the effect of zoom-in/zoom-out perception and advertising. Yoshida Hideo Memorial Foundation Report. 2021. 69-84
ｍore...
Books (17)：
  • Brand Strategy in the Digital Age
    2023 ISBN:9784641166226
  • 「持続可能性」の言説分析 : 知識社会学の視点を中心として
    東信堂 2023 ISBN:9784798918303
  • マーケティングの力: 最重要概念・理論枠組み集
    有斐閣 2023 ISBN:4641166137
  • 消費者行動の心理学: 消費者と企業のよりよい関係性 (産業・組織心理学講座 第5巻)
    北大路書房 2019 ISBN:4762830828
  • 産業と組織の心理学 (ライブラリ心理学を学ぶ)
    サイエンス社 2017 ISBN:4781914101
ｍore...
Lectures and oral presentations  (68)：
  • Soft-colored harmony: Interdependent self-construal enhances preference for low-saturation colors.
    (2024)
  • 『持続可能性』の概念と道徳基盤:持続可能な開発目標(SDGs)に対する潜在的態度の検討
    (日本社会心理学会第65回大会 2024)
  • How Social Exclusion Hinders Sustainable Fashion Consumption: Moderating Role of Interdependent Self-construal
    (2024 Global Fashion Management Conference 2024)
  • 集団からの排除が向社会的購買行動に及ぼす影響:集団成員性と集団規範の調整効果
    (第74回日本商業学会全国大会 2024)
  • 課題の特性と文化差がAI忌避傾向(AI aversion)に与える影響
    (第68回消費者行動研究コンファレンス 2024)
ｍore...
Education (3)：
  • 2004 - 2008 Hitotsubashi University Graduate School, Division of Sociology
  • 2002 - 2004 Hitotsubashi University Graduate School, Division of Sociology
  • 1998 - 2002 Keio University Faculty of Commerce
Professional career (2)：
  • Master (Social Sciences) (Hitotsubashi University)
  • Ph.D. (Social Sciences) (Hitotsubashi University)
Committee career (14)：
  • 2024/09 - 現在 Interbrand Judge for the Japan Branding Awards 2024
  • 2023/04 - 現在 Japan Marketing Association Senior editor, Japan Marketing Journal
  • 2023/04 - 現在 日本マーケティング学会 常任理事
  • 2021 - 現在 Japan Society for Marketing and Distribution Board member
  • 2020 - 現在 Japanese Association for Consumer Studies Board member
Show all
Awards (7)：
  • 2021/10 - Yoshida Hideo Memorial Foundation Jun Yoshida Hideo Award
  • 2018/10 - 日本マーケティング学会 マーケティングジャーナル・ヤングスカラー賞
  • 2016/11 - Japan association for consumer studies the Encouragement Award of Japan Association for Consumer Studies
  • 2016/10 - Japan Marketing Academy the Young Scholar Award of Japan Marketing Academy
  • 2007/05/29 - 平成19年度産業組織心理学会研究支援
Show all
Association Membership(s) (8)：
日本心理学会 ,  Associations for Consumer Research ,  the Academy of Marketing Science ,  Society for Consumer Psychology ,  日本社会心理学会 ,  産業組織心理学会 ,  Japan Society of Marketing and Distribution ,  日本消費者行動研究学会
※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

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