Jaewoo Park

パクゼウ | Jaewoo Park

Affiliation and department：

Research field (1)： Commerce

Research keywords (5)：センサリー・マーケティング , 感覚マーケティング , 消費者心理 , 消費者行動 , マーケティング

Research theme for competitive and other funds (10)：

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Papers (53)：

Barbara Kobuszewki Volles, Jaewoo Park, Anneleen Van Kerckhove, Maggie Geuens. How and when do virtual influencers positively affect consumer responses to endorsed brands?. Journal of Business Research. 2024. 183. 114863-114863
Zining Wang, Jaewoo Park. Does personality make a difference? Exploring the connections between the big five personality traits and entomophagy among Japanese consumers. Food Quality and Preference. 2024
Rajat Roy, Taku Togawa, Jaewoo Park, Hiroaki Ishii, Vik Naidoo. The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing. Journal of Business Research. 2024. 182. 114797-114797
Kosuke Motoki, Ayana Bunya, Jaewoo Park, Carlos Velasco. Decoding the meaning of alternative proteins: Connotations and music-matching. Food Quality and Preference. 2024. 105117-105117
Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence. Creating luxury brand names in the hospitality and tourism sector: The role of sound symbolism in destination branding. Journal of Destination Marketing & Management. 2023. 30. 100815-100815

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MISC (1)：

Layout of Pictures in Destination and Hotel Advertisements and Consumers' Psychological Distance. 2019. 34. 65-68

Books (6)：

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Lectures and oral presentations (58)：

It looks work better: Embedding a posture silhouette in medicine packages to increase purchase intention
(Association for Consumer Research, Annual Conference (Seattle, USA) 2023)
Male or female: the effect of human face presence on consumers’ responses to the advertised insect food
(15th Pangborn Sensory Science Symposium (Nantes, France) 2023)
How and when do virtual influencers positively affect consumer responses to endorsed brands?
(European Association for Consumer Research (Amsterdam, Netherlands) 2023)
Does the juxtaposition of the couple’s image influence perceived gender equality in advertising?
(European Association for Consumer Research 2023)
The Semantic Congruence of Sound and Visual Position of Brand Names: Downstream Effect of Fluency and Moderated Effect by Product Origin
(2023)

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Education (2)：

Professional career (1)：

Work history (8)：

2021/04 - 現在 Chuo University Faculty of Commerce Department of Marketing and Trade Professor of Marketing
2018/04 - 2021/03 Musashi University Faculty of Economics
2016/04 - 2018/03 Chiba University of Commerce Faculty of Commerce and Economics
2010/04 - 2016/03 Chiba University of Commerce Faculty of Commerce and Economics
2014/04 - 2015/03 University of Oxford

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Awards (2)：

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