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J-GLOBAL ID：201401031926169433   Update date: Feb. 20, 2025

Chiba Takahiro

チバ タカヒロ | Chiba Takahiro
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Affiliation and department：
Kansai University Faculty of Business and Commerce

About Kansai University Faculty of Business and Commerce


Job title： Professor
Homepage URL  (1)： https://sites.google.com/site/chibatweb/
Research field  (1)： Commerce
Papers (11)：
  • Takahiro Chiba, Ryohei Kitazawa. Consumer Satisfaction and Extension Intention with Streaming Media Services. Quarterly Journal of Marketing. 2024. 44. 1. 27-36
  • 千葉貴宏. 一定期間一定額かつ利用量に制限がない動画配信サービスに対する消費者反応の規定要因の経験的探究. 商学論集(関西大学商学部). 2023. 68. 2. 37-44
  • Takahiro Chiba. Consumer Evaluation of Personalized Recommendation Services. Japan Marketing Journal. 2020. 40. 1. 19-30
  • Taiga Sakuramoto, Kaito Mitsuishi, Yuya Nakamura, Nako Tsubota, Ayumi Tsumu, Takahiro Chiba. Do Negative E-Reviews Have a Negative Impact on Consumer Product Evaluation?. 2019. 30. CO3 37-CO3 43
  • Rei Sagawa, Kyosuke Woo, Miki Ikezawa, Yuya Ogata, Haruka Tohge, Haruna Okamoto, Rintaro Okada, Takahiro Chiba. The Effectiveness of Advertising Messages Causing Guilty Pleasure. 2019. 30. AOP16-AOP21
ｍore...
Lectures and oral presentations  (6)：
  • The Effects of Packaging Color on Consumer Behavior
    (2018)
  • Development of the New Consumers' Demand Model: An Extension of the Bandwagon/Snob Effects
    (2018)
  • Effective Visual Conditions of Consumer Goods: Focusing on Package Color and Various Factors
    (2018)
  • Consumer Attitudes Toward Celebrity Advertising: Analysis Through Balance Theory
    (2017)
  • Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes
    (Academy of Marketing Science 2013)
ｍore...
Professional career (1)：
  • 修士(商学)
※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

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