Rchr
J-GLOBAL ID：201401031926169433
Update date: Apr. 09, 2024
Chiba Takahiro
チバ タカヒロ | Chiba Takahiro
Affiliation and department：
Job title：
Professor
Homepage URL (1)：
https://sites.google.com/site/chibatweb/
Research field (1)：
Commerce
Papers (5)：
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野崎光留, 福井ひとみ, 岡﨑 真, 千葉貴宏. "How Brand Collaborations Change Customers' Self-Brand Connections to High-Priced Brand". 2017
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千葉貴宏. "Are Superior Services Always Good for Satisfaction Formation?". Serviceology for Smart Service System - Selected and Edited Papers of the 3rd International Conference on Serviceology. 2016
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千葉貴宏. 「サービスにおける顧客・従業員・企業の三者間関係」. 『経営論集』. 2016. 第87号,pp. 65-76
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An Examination of Mediators Between Satisfaction and Repurchasing. 2014. 第84号,pp. 129-138. 84. 129-138
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韓 可, 千葉貴宏, 池谷真剛, 小野晃典. "A Comprehensive Model of Anxiety in Gift Giving". International Review of Business Research Papers. 2009. 5. 4. 322-334
Lectures and oral presentations (6)：
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"The Effects of Packaging Color on Consumer Behavior"
(2018)
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"Development of the New Consumers' Demand Model: An Extension of the Bandwagon/Snob Effects"
(2018)
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"Effective Visual Conditions of Consumer Goods: Focusing on Package Color and Various Factors"
(2018)
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"Consumer Attitudes Toward Celebrity Advertising: Analysis Through Balance Theory"
(2017)
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"Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes"
(Academy of Marketing Science 2013)
ｍore...
Professional career (1)：
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