Li Zhen

Affiliation and department：
Job title： Associate Professor

Research field (4)： Commerce , Statistical science , Commerce , Commerce

Research keywords (4)： Data Science , Applied Econometrics , Marketing Research , Marketing Science

Research theme for competitive and other funds (6)：

2022 - 2026 A Study of Cognitive Processes in Investor Decision Making Using Eye Tracking
2021 - 2025 An in-depth study on the relationship between e-word-of-mouth and consumer behavior based on natural language processing
2016 - 2021 パスデータの融合による研究フロンティアの創出
2017 - 2020 視線追跡データの解析に基づくオンライン市場のマーケティング効果のモデル推定
2015 - 2017 Dynamic Modelling on Consumer Buying Behavior Based on Objective Panel Data

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Papers (20)：

Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi. IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES. Global Fashion Management Conference. 2020. 2020. 1350-1350
Fangzhou Li, Zhen Li, Ken Ishibashi, Shuai Yang. Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services. Proceedings of 2020 Global Marketing Conference. 2020
Ken Ishibashi, Zhen Li, Katsutoshi Yada. Application of Deep Learning to Eye Tracking Video for Estimating Sales Area Where Consumer Looked. Proceedings of 34th Annual Conference of the Japanese Society for Artificial Intelligence. 2020. 1-2
Zhen Li, Fangzhou Li, Jing Xiao, Zhi Yang. Topic Features in Negative Customer Reviews: Evidence Based on Text Data Mining. The Review of Socionetwork Strategies. 2020. 14. 1. 19-40
What Drivers Repurchase Intention for Smartphone Platform?, An Expectation, Confirmation Model with, Symbolic Meaning. What Drivers Repurchase Intention for Smartphone Platform? An Expectation Confirmation Model with Symbolic Meaning. Social Behavior and Personality. 2020. forthcoming

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Books (2)：

Rで統計を学ぼう! 文系のためのデータ分析入門
中央経済社 2017 ISBN:9784502244117
Global Luxury: Organizational Change and Emerging Markets since the 1970s
Red Globe Press 2017 ISBN:9789811052354

Lectures and oral presentations (11)：

Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services
(2020 Global Marketing Conference 2020)
Effects of Negative Customer Reviews on Sales: Evidence Based on Text Data Mining
(2018 IEEE International Conference on Data Mining 2018)
Does Increasing Volume of Online Reviews Really Help Sales? An In-depth Analysis Based on Web Crawling Data
(38th ISMS Marketing Science Conference 2016)
Complementary Relationship between Private Brands and National Brands: Empirical Evidence Based on POS data
(38th ISMS Marketing Science Conference 2016)
Vehicle Ownership and Economic Development
(3rd Asia- Pacific World Congress on Computer Science and Engineering 2016)

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Education (3)：

2012 - 2015 Kobe University Graduate School of Business Administration Ph.D. in Commerce
2010 - 2012 Kobe University Graduate School of Business Administration M.A. in Commerce
2004 - 2008 Zhejiang University of Finance and Economics The School of Information e-Commerce

Professional career (1)：

Work history (4)：

2022/04 - 現在 Kansai University Faculty of Business and Commerce Associate Professor
2019/04 - 2022/03 Toyo University Faculty of Business Administration Associate Professor
2016/04 - 2019/03 Toyo University Faculty of Business Administration Lecturer
2015/04 - 2016/03 Kansai University Data Science Laboratory Postdoctoral Fellow

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