Li Zhen

Affiliation and department：
Job title： Associate Professor

Research field (4)： Commerce , Statistical science , Commerce , Commerce

Research keywords (4)： Data Science , Applied Econometrics , Marketing Research , Marketing Science

Research theme for competitive and other funds (7)：

2022 - 2026 A Study of Cognitive Processes in Investor Decision Making Using Eye Tracking
2021 - 2025 An in-depth study on the relationship between e-word-of-mouth and consumer behavior based on natural language processing
2022 - 2024 The impacts of in-feed native ads on consumers' engagement
2016 - 2021 パスデータの融合による研究フロンティアの創出
2017 - 2020 視線追跡データの解析に基づくオンライン市場のマーケティング効果のモデル推定

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Papers (23)：

Chiyin Chen, Zhen Li, Shuai Yang, Dongmei Cao. Driving eco-friendly product purchases through social media: How does peer influence work?. Journal of Consumer Behaviour. 2024. 23. 6. 3213-3231
Yahui Liu, Bin Li, Shuai Yang, Zhen Li. Handling missing values and imbalanced classes in machine learning to predict consumer preference: Demonstrations and comparisons to prominent methods. Expert Systems with Applications. 2024. 237. 121694-121694
You Li, Yaping Chang, Zhen Li, Lixiao Geng. The value of psychological ownership: How buy-online-and-pick-up-in-store enhances consumer loyalty. European Journal of Marketing. 2023. 58. 1. 119-142
Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi. IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES. Global Fashion Management Conference. 2020. 2020. 1350-1350
Fangzhou Li, Zhen Li, Ken Ishibashi, Shuai Yang. Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services. Proceedings of 2020 Global Marketing Conference. 2020

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Books (2)：

Rで統計を学ぼう! 文系のためのデータ分析入門
中央経済社 2017 ISBN:9784502244117
Global Luxury: Organizational Change and Emerging Markets since the 1970s
Red Globe Press 2017 ISBN:9789811052354

Lectures and oral presentations (11)：

Impacts of Online Reviews on Consumers' Decision-making: A Topic Analysis in Restaurant Services
(2020 Global Marketing Conference 2020)
Effects of Negative Customer Reviews on Sales: Evidence Based on Text Data Mining
(2018 IEEE International Conference on Data Mining 2018)
Does Increasing Volume of Online Reviews Really Help Sales? An In-depth Analysis Based on Web Crawling Data
(38th ISMS Marketing Science Conference 2016)
Complementary Relationship between Private Brands and National Brands: Empirical Evidence Based on POS data
(38th ISMS Marketing Science Conference 2016)
Vehicle Ownership and Economic Development
(3rd Asia- Pacific World Congress on Computer Science and Engineering 2016)

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Education (3)：

2012 - 2015 Kobe University Graduate School of Business Administration Ph.D. in Commerce
2010 - 2012 Kobe University Graduate School of Business Administration M.A. in Commerce
2004 - 2008 Zhejiang University of Finance and Economics The School of Information e-Commerce

Professional career (1)：

Work history (4)：

2022/04 - 現在 Kansai University Faculty of Business and Commerce Associate Professor
2019/04 - 2022/03 Toyo University Faculty of Business Administration Associate Professor
2016/04 - 2019/03 Toyo University Faculty of Business Administration Lecturer
2015/04 - 2016/03 Kansai University Data Science Laboratory Postdoctoral Fellow

Awards (1)：

2024/11 - Yoshida Hideo Memorial Foundation Yoshida Hideo Research Grant Award Impacts of Ad Appeals and Social Media Tie Strength on In-feed Native Advertising Effectiveness: Insights Based on Diverse Experimental Data

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