Research keywords (6):
consumer behavior
, social media
, B2B marketing
, communication
, word of mouth
, international marketing
Research theme for competitive and other funds (4):
2023 - 2027 文化的価値観が消費者間および企業間のクチコミ行動に及ぼす影響
2024 - 2025 ソーシャルメディア・インフルエンサーの影響力に対する国際比較
2018 - 2023 消費者間のクチコミ行動と企業間の推奨行動における制御焦点の効果
2016 - 2018 Effects of Electronic Word-of-mouth on Consumer Behavior: Focusing on the Strength of Positive and Negative Messages
Papers (22):
Mai Kikumori, Yudai Maruyama, Ryuta Ishii. Influencers’ Follower Numbers, Consumers’ Cultural Value Orientation, and Purchase Intention: Evidence from Japan, the United Kingdom, and Singapore. Journal of International Consumer Marketing. 2025. forthcoming
Dine with Me, Not Your Smartphone! Negative Impacts of Companion Phubbing on Dining Experience Satisfaction. 2025. forthcoming
Ryuta Ishii, Mai Kikumori. Influence strategies in dual distribution channels: Examining their effects on distributor opportunism. Industrial Marketing Management. 2024. 123. 1-11
Mai Kikumori, Ryuta Ishii. Electronic word-of-mouth (e-WOM) generation in the book-to-movie adaptation: A comparison of original novel fans and non-novel readers. Quarterly Journal of Marketing. 2024. 44. 6. 1-16
Ryuta Ishii, Mai Kikumori. Export market orientation, performance and international partner selection: word-of-mouth referral versus direct contact. International Marketing Review. 2024. 41. 7. 117-139
What is the Role of Consumer Cultural Orientation in Social Media Influencer Marketing?: An Empirical Multi-country Study
(2024 International Conference of Asian Marketing Associations (ICAMA) 2024)
An Empirical Examination of The Relationship Between Export Market Orientation and Export Channel Performance
(2024 Global Fashion Management Conference, Global Alliance of Marketing and Management Associations 2024)
2024/10 - 日本マーケティング学会 マーケティング・ジャーナル奨励賞 Electronic word-of-mouth (e-WOM) generation in the book-to-movie adaptation: A comparison of original novel fans and non-novel readers
2024/03 - 立命館大学経営学部 研究成果表彰制度 奨励賞(研究成果の国際発信)
2023/12 - Top Downloaded Article with 10K+ downloads in one year (Journal of Business & Industrial Marketing), Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions
2023/11 - 2023 KSMS International Conference Best Conference Paper Award (2023 KSMS International Conference) Export market orientation and export performance: The role of channel partners referred by word-of-mouth
2018/01 - International Marketing Trends Conference 2018 Best Thesis Award (International Marketing Trends Conference 2018) Impacts of Electronic Word of Mouth on Consumer Product/Brand Evaluation
2017/07 - 2017 Global Fashion Management Conference Best Conference Paper Premier Award(2017 Global Fashion Management Conference) High-NFU(Need for Uniqueness) Consumers' Intention to Generate WOM about Luxury Goods
2017/01 - KSMS International Conference 2017 Best Conference Paper Premier Award(KSMS International Conference 2017) Which Do Multi-channel Shoppers Choose and Recommend: Online or Offline Stores?
2016/11 - KSMS International Conference 2016 Doctoral Dissertation Competition Excellence Award(KSMS International Conference 2016) Effects of Electronic Word of Mouth (e-WOM) on Consumer Product Evaluation
2016/02 - 株式会社KDDI総合研究所 第5回 Nextcom 論文賞
2016/01 - International Marketing Trends Conference 2016 Best Paper Award(International Marketing Trends Conference 2016) Are High Need for Uniqueness Consumers Willing To or Not To Recommend Products? Considering Types of the Products and the Receivers
2015/11 - International Conference of Asia Marketing Association The 2015 ICAMA Best Doctoral Consortium Paper Award How Do Consumers Evaluate Familiar versus Unfamiliar Brands with Negative eWOM?
2012/10 - 日本消費者行動研究学会 JACS論文プロポーザル賞 最優秀賞
2012/03 - 電気通信普及財団 第27回 電気通信普及財団テレコム社会科学学生賞 入賞
2010/04 - International Association for E-Business 2010 Annual Conference Outstanding Research Paper Award(International Association for E-Business 2010 Annual Conference) Does E-WOM Affect Consumer Attitude Negatively or Positively?
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Association Membership(s) (4):
日本マーケティング学会
, Japan Institute of Marketing Science
, Japan Association for Consumer Studies
, Japan Society of Marketing and Distribution