KIKUMORI MAI

キクモリマイ | KIKUMORI MAI

Affiliation and department：
Job title： Associate Professor

Research field (1)： Commerce

Research keywords (7)： Social interaction , Consumer-generated information , Electronic word of mouth(e-WOM) , Word of Mouth(WOM) , Consumer behavior , Marketing , Word of Mouth(WOM), Electronic word of mouth(e-WOM), Consumer-generated information

Research theme for competitive and other funds (4)：

2023 - 2027 文化的価値観が消費者間および企業間のクチコミ行動に及ぼす影響
2024 - 2025 ソーシャルメディア・インフルエンサーの影響力に対する国際比較
2018 - 2023 消費者間のクチコミ行動と企業間の推奨行動における制御焦点の効果
2016 - 2018 Effects of Electronic Word-of-mouth on Consumer Behavior: Focusing on the Strength of Positive and Negative Messages

Papers (18)：

Mai Kikumori, Ryuta Ishii. Electronic word-of-mouth (e-WOM) generation in the book-to-movie adaptation: A comparison of original novel fans and non-novel readers. Quarterly Journal of Marketing. 2024. Advance online publication
Changju Kim, Mai Kikumori, Aekyoung Kim, Jungkeun Kim. How Do Moral Judgment and Saving Face Interact with Positive Word-of-Mouth regarding Counterfeit Luxury Consumption?. Journal of Global Fashion Marketing. 2024. 15. 2. 253-269
Does B2B WOM Usage Matter to Channel Relationship Performance? The Roles of Organizational Culture and Psychic Distance. Industrial Marketing Management. 2023. 114. 286-296
Ryuta Ishii, Mai Kikumori. Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions. Journal of Business & Industrial Marketing. 2023. 38. 13. 45-62
The Impact of Cultural Customization on the Ease of Use of Global Companies’ Web Sites. 2020. 40. 1. 56-67

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MISC (2)：

菊盛真衣. 読み解く経済. 信濃毎日新聞. 2023
菊盛真衣. やさしい経済学「ネット口コミを読み解く」. 2019

Books (3)：

マーケティングの力:最重要概念・理論枠組み集
有斐閣 2023 ISBN:9784641166134
消費者行動論
創成社 2022
eクチコミと消費者行動:情報取得・製品評価プロセスにおけるeクチコミの多様な影響
千倉書房 2020 ISBN:9784805111932

Lectures and oral presentations (19)：

An Empirical Examination of The Relationship Between Export Market Orientation and Export Channel Performance
(2024 Global Fashion Management Conference, Global Alliance of Marketing and Management Associations 2024)
海外市場志向の有効性:企業間クチコミで紹介された現地流通業者の役割
(日本商業学会全国研究大会 2024)
インフルエンサーのフォロワー数が消費者の購買意図に及ぼす影響:日英星3か国消費者調査を通じて
(日本消費者行動研究学会第68回コンファレンス 2024)
SNSインフルエンサーの視線と消費者のブランド評価:制御焦点理論の適用
(日本マーケティング・サイエンス学会第114回研究大会 2023)
Export market orientation and export performance: The role of channel partners referred by word-of-mouth
(2023 KSMS International Conference 2023)

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Education (3)：

Keio University Business and Commerce Marketing
Keio University Faculty of Business and Commerce
Keio University Graduate School, Division of Commerce

Professional career (3)：

博士(商学) (慶應義塾大学)
M.A. in Marketing (Keio University)
学士 (慶應義塾大学)

Work history (2)：

2017/04 - 現在 Ritsumeikan University Faculty of Business Administration, Associate Professor
2016/04 - 2017/03 Toyo University Department of Marketing, Faculty of Business Administration, Assistant Professor

Committee career (11)：

2023/05 - 現在日本商業学会 IJMD編集委員
2021/04 - 現在日本マーケティング学会アソシエイトエディター
2021/04 - 現在日本消費者行動研究学会幹事
2019/05 - 2023/05 日本商業学会国際企画委員
2022/09 - 2022/12 消費者庁ステルスマーケティングに関する検討会委員

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Awards (16)：

2024/03 - 立命館大学経営学部研究成果表彰制度奨励賞(研究成果の国際発信)
2023/12 - Top Downloaded Article with 10K+ downloads in one year (Journal of Business & Industrial Marketing), Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions
2023/11 - 2023 KSMS International Conference Best Conference Paper Award (2023 KSMS International Conference) Export market orientation and export performance: The role of channel partners referred by word-of-mouth
2021/05 - 日本商業学会日本商業学会奨励賞 eクチコミと消費者行動:情報取得・製品評価プロセスにおけるeクチコミの多様な影響
2018/10 - 日本マーケティング学会マーケティング・ジャーナルベストペーパー賞

2018/01 - International Marketing Trends Conference 2018 Best Thesis Award (International Marketing Trends Conference 2018) Impacts of Electronic Word of Mouth on Consumer Product/Brand Evaluation

2017/07 - 2017 Global Fashion Management Conference Best Conference Paper Premier Award(2017 Global Fashion Management Conference) High-NFU(Need for Uniqueness) Consumers' Intention to Generate WOM about Luxury Goods

2017/03 - 日本プロモーショナルマーケティング学会第1回日本プロモーショナル・マーケティング学会学会賞

2017/01 - KSMS International Conference 2017 Best Conference Paper Premier Award(KSMS International Conference 2017) Which Do Multi-channel Shoppers Choose and Recommend: Online or Offline Stores?

2016/11 - KSMS International Conference 2016 Doctoral Dissertation Competition Excellence Award(KSMS International Conference 2016) Effects of Electronic Word of Mouth (e-WOM) on Consumer Product Evaluation

2016/02 - 株式会社KDDI総合研究所第5回 Nextcom 論文賞

2016/01 - International Marketing Trends Conference 2016 Best Paper Award(International Marketing Trends Conference 2016) Are High Need for Uniqueness Consumers Willing To or Not To Recommend Products? Considering Types of the Products and the Receivers

2015/11 - International Conference of Asia Marketing Association The 2015 ICAMA Best Doctoral Consortium Paper Award How Do Consumers Evaluate Familiar versus Unfamiliar Brands with Negative eWOM?

2012/10 - 日本消費者行動研究学会 JACS論文プロポーザル賞最優秀賞

2012/03 - 電気通信普及財団第27回電気通信普及財団テレコム社会科学学生賞入賞

2010/04 - International Association for E-Business 2010 Annual Conference Outstanding Research Paper Award(International Association for E-Business 2010 Annual Conference) Does E-WOM Affect Consumer Attitude Negatively or Positively?

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Association Membership(s) (4)：

日本マーケティング学会 , Japan Institute of Marketing Science , Japan Association for Consumer Studies , Japan Society of Marketing and Distribution

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