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J-GLOBAL ID：201601013897833466   Update date: Jan. 10, 2025

KIKUMORI MAI

キクモリ マイ | KIKUMORI MAI
Affiliation and department：
Ritsumeikan University College of Business Administration Department of Business Administration

About Ritsumeikan University College of Business Administration Department of Business Administration


Job title： Associate Professor
Research field  (1)： Commerce
Research keywords  (6)： consumer behavior ,  social media ,  B2B marketing ,  communication ,  word of mouth ,  international marketing
Research theme for competitive and other funds  (4)：
  • 2023 - 2027 文化的価値観が消費者間および企業間のクチコミ行動に及ぼす影響
  • 2024 - 2025 ソーシャルメディア・インフルエンサーの影響力に対する国際比較
  • 2018 - 2023 消費者間のクチコミ行動と企業間の推奨行動における制御焦点の効果
  • 2016 - 2018 Effects of Electronic Word-of-mouth on Consumer Behavior: Focusing on the Strength of Positive and Negative Messages
Papers (22)：
  • Mai Kikumori, Yudai Maruyama, Ryuta Ishii. Influencers’ Follower Numbers, Consumers’ Cultural Value Orientation, and Purchase Intention: Evidence from Japan, the United Kingdom, and Singapore. Journal of International Consumer Marketing. 2025. forthcoming
  • Dine with Me, Not Your Smartphone! Negative Impacts of Companion Phubbing on Dining Experience Satisfaction. 2025. forthcoming
  • Ryuta Ishii, Mai Kikumori. Influence strategies in dual distribution channels: Examining their effects on distributor opportunism. Industrial Marketing Management. 2024. 123. 1-11
  • Mai Kikumori, Ryuta Ishii. Electronic word-of-mouth (e-WOM) generation in the book-to-movie adaptation: A comparison of original novel fans and non-novel readers. Quarterly Journal of Marketing. 2024. 44. 6. 1-16
  • Ryuta Ishii, Mai Kikumori. Export market orientation, performance and international partner selection: word-of-mouth referral versus direct contact. International Marketing Review. 2024. 41. 7. 117-139
ｍore...
MISC (2)：
  • 菊盛真衣. 読み解く経済. 信濃毎日新聞. 2023
  • 菊盛真衣. やさしい経済学「ネット口コミを読み解く」. 2019
Books (3)：
  • マーケティングの力:最重要概念・理論枠組み集
    有斐閣 2023 ISBN:9784641166134
  • 消費者行動論
    創成社 2022
  • eクチコミと消費者行動:情報取得・製品評価プロセスにおけるeクチコミの多様な影響
    千倉書房 2020 ISBN:9784805111932
Lectures and oral presentations  (21)：
  • グローバル広告戦略における民族多様性表現の 有効性
    (日本消費者行動研究学会 第69回コンファレンス 2024)
  • What is the Role of Consumer Cultural Orientation in Social Media Influencer Marketing?: An Empirical Multi-country Study
    (2024 International Conference of Asian Marketing Associations (ICAMA) 2024)
  • An Empirical Examination of The Relationship Between Export Market Orientation and Export Channel Performance
    (2024 Global Fashion Management Conference, Global Alliance of Marketing and Management Associations 2024)
  • 海外市場志向の有効性:企業間クチコミで紹介された現地流通業者の役割
    (日本商業学会 全国研究大会 2024)
  • インフルエンサーのフォロワー数が消費者の購買意図に及ぼす影響:日英星3か国消費者調査を通じて
    (日本消費者行動研究学会 第68回コンファレンス 2024)
ｍore...
Education (3)：
  • Keio University Business and Commerce Marketing
  • Keio University Faculty of Business and Commerce
  • Keio University Graduate School, Division of Commerce
Professional career (3)：
  • 博士(商学) (慶應義塾大学)
  • M.A. in Marketing (Keio University)
  • 学士 (慶應義塾大学)
Work history (3)：
  • 2017/04 - 現在 Ritsumeikan University Faculty of Business Administration, Associate Professor
  • 2024/07 - 2024/09 University of Leicester School of Business Visiting Scholar
  • 2016/04 - 2017/03 Toyo University Department of Marketing, Faculty of Business Administration, Assistant Professor
Committee career (11)：
  • 2023/05 - 現在 日本商業学会 IJMD編集委員
  • 2021/04 - 現在 日本マーケティング学会 アソシエイトエディター
  • 2021/04 - 現在 日本消費者行動研究学会 幹事
  • 2019/05 - 2023/05 日本商業学会 国際企画委員
  • 2022/09 - 2022/12 消費者庁 ステルスマーケティングに関する検討会 委員
Show all
Awards (17)：
  • 2024/10 - 日本マーケティング学会 マーケティング・ジャーナル奨励賞 Electronic word-of-mouth (e-WOM) generation in the book-to-movie adaptation: A comparison of original novel fans and non-novel readers
  • 2024/03 - 立命館大学経営学部 研究成果表彰制度 奨励賞(研究成果の国際発信)
  • 2023/12 - Top Downloaded Article with 10K+ downloads in one year (Journal of Business & Industrial Marketing), Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions
  • 2023/11 - 2023 KSMS International Conference Best Conference Paper Award (2023 KSMS International Conference) Export market orientation and export performance: The role of channel partners referred by word-of-mouth
  • 2021/05 - 日本商業学会 日本商業学会奨励賞 eクチコミと消費者行動:情報取得・製品評価プロセスにおけるeクチコミの多様な影響
Show all
Association Membership(s) (4)：
日本マーケティング学会 ,  Japan Institute of Marketing Science ,  Japan Association for Consumer Studies ,  Japan Society of Marketing and Distribution
※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

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