Puangkaew Lurhathaiopath

Affiliation and department：

Research field (1)： Agricultural and food economics

Research keywords (7)：輸出 , 数理計画法 , 風評被害 , 東日本大震災 , 消費者行動 , Farm Management , Agricultural Economics

Research theme for competitive and other funds (2)：

2015 - 2018 タイにおける福島原発事故後の日本産農水産物・食品の主体別輸入対応行動の総合評価
2016 - 2017 実践的農業経営学の構築ー技術導入と人的組織形成の視点からー

Papers (23)：

Lurhathaiopath Puangkaew, Yamamoto Junko. Social Listening for Effective Marketing Strategies. 2021 MARDI-FFTC Workshop Proceeding. 2021. 1-11
UENISHI Yoshihiro, LURHATHAIOPATH Puangkaew, YAMAMOTO Junko, NISHINAKA Mio, KONO Yoshinobu. An Analysis of Foreign Consumer Preferences for Japanese Agricultural Products:Consumer Evaluation of Baked Sweet Potatoes Between Singapore and Thailand. Journal of Food System Research. 2021. 27. 4. 189-194
ルハタイオパットプウォンケオ, 河野恵伸, 野田尚信. 青いキクの実用化に向けた情報取得に関する研究-花き流通関係者を対象として-. 食農と環境. 2020. 26. 65-74
Product Test Using the Preference Type Sensory Evaluation : the Evaluation of Baked Sweet Potatoes in Singapore. 2020. 110. 15-24
ルハタイオパットプウォンケオ. 海外のSNSデータを用いたソーシャルリスニング-輸出に向けた対象国の消費者意識・ニーズの把握-. 関東東海北陸農業経営研究. 2020. 110. 5-13

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Books (4)：

アグロフードマーケティングTOOL第3集
2021
自助・共助・公助連携による大災害からの復興
農林統計協会 2017
Agricultural and Forestry Reconstruction After the Great East Japan Earthquake
Springer 2015
東日本大震災からの真の農業復興への挑戦-東京農業大学と相馬市の連携-
ぎょうせい 2014

Lectures and oral presentations (11)：

Preliminary Results of the Need and Readiness Assessment Survey on CSA
(APO-NARO International Conference on Climate-smart Agriculture 2023)
Knowledge sharing from the “International Workshop on Developing Low Carbon Farming for Smallholders in Asian and Pacific Region” in the Republic of China
(APO-NARO International Conference on Climate-smart Agriculture 2023)
Center of Excellence on Climate-smart Agriculture: Implemented by National Agriculture and Food Research Organization of Japan
(NARO-FFTC International Workshop 2023 2023)
Social listening for an effective marketing strategy using social networking services (SNS) data from overseas consumers
(2021 MARDI-FFTC Workshop 「Application of IoT, Blockchain and E-commerce in Enhancing Agri-Food Supply Chains」, Session 2: e-Commerce - marketing strategies 2021)
花き市場・流通関係者における青いキクに対する評価およびニーズの調査
(園芸学会 2020)

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Education (4)：

2007 - 2011 Tokyo University of Agriculture
2005 - 2007 Tokyo University of Agriculture
2001 - 2005 Tokyo University of Agriculture Faculty of International Agriculture and Food Studies
2000 - 2001 Kasetsart University Faculty of Economics

Professional career (1)：

博士(国際バイオビジネス学) (東京農業大学)

Work history (6)：

2024/04 - 現在 National Agriculture and Food Research Organization Central Region Agricultural Research Center, NARO
2020/04 - 2024/03 National Agriculture and Food Research Organization
2019/11 - 2020/03 National Agriculture and Food Research Organization
2017/04 - 2019/10 National Agriculture and Food Research Organization
2014/09 - 2017/03 University of Tsukuba Faculty of Life and Environmental Sciences

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Association Membership(s) (5)：

Society of Practical Integrated Agricultural Sciences , THE FOOD SYSTEM RESEARCH ASSOCIATION OF JAPAN , THE ASSOCIATION FOR REGIONAL AGRICULTURAL AND FORESTRY ECONOMICS , THE FARM MANAGEMENT SOCIETY OF JAPAN , THE AGRICULTURAL ECONOMICS SOCIETY OF JAPAN

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