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J-GLOBAL ID：201801014500253303 Update date: Feb. 04, 2025

Sugita Naoki

Affiliation and department：
Job title： Professor
Other affiliations (2)：

Utsunomiya University Graduate School of Regional Development and Creativity Division of Social Design (Master's Course) Graduate Program in Agricultural and Rural Economics
Utsunomiya University United Graduate School of Agricultural Science, Tokyo University of Agriculture and Technology Science on Agricultural Economy and Symbiotic Society (Doctor's Course)

Research field (1)： Agricultural sociology

Research keywords (2)： Agricultural Marketing , Farm Management

Research theme for competitive and other funds (3)：

2023 - 2026 産直ECに対する生産者と消費者の意識変容; Twitterのセンチメント分析による接近
2018 - 2021 農業経営における家族経営・小規模経営によるコンセプト提案マーケティングの日米比較
2013 - 2017 Managerial Capability for product development of agricultural processed food

Papers (13)：

Naoki SUGITA. The Impact of COVID-19 on Direct Marketing E-commerce Platforms in Japan - Based on a Quantitative Text Analysis of Twitter Data -. Japanese Journal of Farm Management. 2023. 61. 3. 7-12
加藤弘二, 安倍史紘, 神代英昭, 杉田直樹, 児玉剛史, 菊島良介. 地域活動の評価の主体内構造および主体間格差に関する研究. 農村研究. 2022. 135. 32-40
杉田直樹, 大栗行昭. The Role of Collaboration between Regional Agriculture, Commerce and Industry in the Development of the Production Area. 農業経済研究 = Journal of rural economics. 2018. 89. 4. 335-340
杉田直樹. Market Correspondence of Agricultural Processed Food Product Development. 日本農業経済学会論文集. 2014. 135-140
SUGITA Naoki. Problems of Product Development in Collaboration between Regional Agriculture, Commerce and Industry. Japanese Journal of Farm Management. 2013. 51. 2. 61-66

MISC (3)：

杉田直樹. 「九州茶業コンソーシアム」の取り組みについて(9・最終回)新技術導入に関する経営的評価. 茶. 2021. 74. 1. 14-18
杉田直樹. 消費者が評価する産地ブランドとは (特集農産物をどう売るか : マーケティング論の視点から). 農業と経済. 2016. 82. 10. 38-47
石塚哉史, 数納朗, 杉田直樹. 和食食材における米国輸出の現状と課題 : こんにゃく製品の事例を中心に(個別報告要旨). 農業市場研究. 2007. 16. 2. 133-133

Books (3)：

Lectures and oral presentations (5)：

Missives from the strawberry kingdom: A case study of the limits of local food branding in Tochigi Prefecture, Japan
(7th ARSA International Conference 2024)
Effect of Information about Wild Boar on Consumers’ Behaviors
(14th World Congress of RSAI 2024)
The Impact of COVID-19 on Direct Marketing E-commerce Platforms in Japan Based on a Quantitative Text Analysis of Twitter Data
(2022)
Evaluating the impacts of Covid-19 on agricultural e-commerce and consumer purchasing in China
(XV World Congress of Rural Sociology (Cairns, Australia) 2022)
A study on agricultural E-commerce and consumer purchasing pre- and post- COVID19 in China
(2022)

Professional career (1)：

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