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Affiliation and department：
Homepage URL (2)： https://sites.google.com/view/kosukemotoki/ , https://sites.google.com/view/kosukemotoki/english
Papers (93)：
MISC (3)：
Books (2)：
Lectures and oral presentations (88)：
Education (3)：
Professional career (2)：
Work history (8)：
Committee career (10)：
Awards (10)：
Association Membership(s) (3)：
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The University of Tokyo Department of Management, Graduate School of Economics
About The University of Tokyo Department of Management, Graduate School of Economics
Homepage URL (2)： https://sites.google.com/view/kosukemotoki/ , https://sites.google.com/view/kosukemotoki/english
Research field (5)：
Commerce
, Food sciences
, Cognitive sciences
, Sensitivity (kansei) informatics
, Design
Research keywords (17)：
消費者心理学
, food
, crossmodal correspondences
, consumer behavior
, marketing
, kansei engineering
, Health
, Sustainability
, Multisensory perception
, Taste
, Design
, 心理言語学
, affect
, applied psychology
, Brands
, eye-tracking
, fMRI
Research theme for competitive and other funds (11)： - 2024 - 2028 持続可能な食品のブランディング研究
- 2024 - 2027 フードテックによる「新しい食」を用いた料理の受容性に関する研究
- 2024 - 2025 ホスピタリティ産業におけるバイオフィリックデザインに関する研究
- 2024 - 感覚マーケティングによる健康的な食行動促進の体系的研究
- 2021 - 2024 味覚に関連した感覚間連合メカニズムの解明
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- Kosuke Motoki, Jaewoo Park, Taku Togawa. The Role of Sensory Cues in Promoting Healthy Eating: A Narrative Synthesis and Gastronomic Implications. Gastronomy. 2025. in press
- Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Calvert. Sonic frequencies and food perception: How high- and low-frequency sonic logos shape expectations of satiability and goal alignment. Journal of Consumer Behaviour. 2025. in press
- Kosuke Motoki, Sayo Iseki, Abhishek Pathak. Sounds cute: Exploring the role of sound reduplication in brand names. International Journal of Research in Marketing. 2025
- Kosuke Motoki, Yu Qin. Cognitive regulation of alternative proteins: Positive reappraisal enhances wanting for insects, plant-based meat analogies, cultured meat, and algae. Appetite. 2025. 206. 107842-107842
- Kosuke Motoki, Charles Spence, Carlos Velasco. Colour/shape-taste correspondences across three languages in ChatGPT. Cognition. 2024. 253. 105936-105936
- Carlos Velasco, Anton Nijholt, Charles Spence, Takuji Narumi, Kosuke Motoki, Gijs Huisman, Marianna Obrist. 4th International Workshop on Multisensory Approaches to Human-Food Interaction. ICMI '20: Proceedings of the 2020 International Conference on Multimodal Interaction. 2020. 878-880
- Kosuke Motoki. Social modeling of eating. 2020. 507. 1-3
- 元木康介. 感情・感覚が消費者行動に及ぼす影響の解明:心理・脳生理アプローチによる包括的検証. 東北医学雑誌. 2019. 131. 1. 84-85
- 消費者の心理をさぐる-人間の認知から考えるマーケティング
誠信書房 2020 - Auditory Contributions to Food Perception and Consumer Behaviour
Brill Academic Publishers 2019
-
消費者実験における研究方法論の進展
(中央大学企業研究所: 消費者実験-実験室からフィールドまで- 2025) -
現代の社会問題解決に繋がる新しいテーマの消費者行動研究
(2024) -
代替タンパク質の消費者受容
(2024) -
整形をする消費者は“ダーク”なのか?美容整形とダークパーソナリティの関係性
(2024) -
健康的な食生活に関連する感性研究
(第7回Bio-Intelligence for well-being研究会 2024)
- 2015 - 2018 PhD., Graduate School of Medicine, Tohoku University
- 2013 - 2015 MS., Graduate School of Medicine, Tohoku University
- - 2013 Faculty of business and commerce, Keio University
- PhD (Tohoku University)
- 商学士 (慶應義塾大学)
- 2022/04 - 現在 Graduate school of economics, The University of Tokyo Department of Management Assistant Professor
- 2023/06 - 2024/06 BI Norwegian Business School Visiting research fellow
- 2019/04 - 2022/03 Miyagi University Department of Food Science and Business Assistant Professor
- 2020/09 - 2021/03 BI Norwegian Business School Visiting research fellow
- 2018/10 - 2019/03 JSPS Research Fellow (PD)
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- 2025/04 - 現在 マーケティングジャーナル, アソシエイトエディター
- 2024/04 - 現在 株式会社ロッテ 技術アドバイザー
- 2024/04 - 現在 日本消費者行動研究学会 幹事
- 2023/08 - 現在 Scientific Reports (Nature Publishing Group), Editorial Board Member
- 2022/11 - 現在 Food and Humanity (Elsevier), Editorial Board Member
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- 2024/09 - American Psychological Association Raymond S. Nickerson for Best Paper Award in the Journal of Experimental Psychology: Applied
- 2024/05 - The Behavioral Science & Policy Association Publication Award for Innovation in Behavioural Public Policy
- 2024/05 - 日本消費者行動研究学会 特集論文賞
- 2023/12 - 食創会 (安藤スポーツ・食文化振興財団) 安藤百福賞 発明発見奨励賞
- 2023/08 - Food Quality and Preference Award-Contributions by a researcher of the future
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