Rchr
J-GLOBAL ID：201801020272990513   Update date: Jul. 01, 2024

Motoki Kosuke

Motoki Kosuke
Affiliation and department：
The University of Tokyo Department of Management, Graduate School of Economics

About The University of Tokyo Department of Management, Graduate School of Economics


Homepage URL  (2)： https://sites.google.com/view/kosukemotoki/ ,  https://sites.google.com/view/kosukemotoki/english
Research field  (5)： Commerce ,  Food sciences ,  Cognitive sciences ,  Sensitivity (kansei) informatics ,  Design
Research keywords  (17)： 消費者心理学 ,  food ,  crossmodal correspondences ,  consumer behavior ,  marketing ,  kansei engineering ,  Health ,  Sustainability ,  Multisensory perception ,  Taste ,  Design ,  心理言語学 ,  affect ,  applied psychology ,  Brands ,  eye-tracking ,  fMRI
Research theme for competitive and other funds  (11)：
  • 2024 - 2028 持続可能な食品のブランディング研究
  • 2024 - 2027 フードテックによる「新しい食」を用いた料理の受容性に関する研究
  • 2024 - 2025 ホスピタリティ産業におけるバイオフィリックデザインに関する研究
  • 2024 - 感覚マーケティングによる健康的な食行動促進の体系的研究
  • 2021 - 2024 味覚に関連した感覚間連合メカニズムの解明
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Papers (84)：
  • Kosuke Motoki, Sayo Iseki. Diversity in gender and age, but not in race, enhances food purchase intentions in Japan. Food Quality and Preference. 2024. in press
  • Yitian Ye, Kosuke Motoki. Effects of emotions on the helpfulness of online reviews of healthy and unhealthy food in Japan and the United States. Journal of Consumer Behaviour. 2024. in press
  • Haorui Feng, Kosuke Motoki. “Feminine = Healthy Food” stereotype: Impact of feminine brand personality on consumer attitudes toward healthier food brands. Food Quality and Preference. 2024. in press
  • Kosuke Motoki, Toshiki Saito. Thinking fast, not slow: Intuitive nutrition labels increase healthier food preferences under time pressure. British Food Journal. 2024. in press
  • Kosuke Motoki, Ayana Bunya, Jaewoo Park, Carlos Velasco. Decoding the meaning of alternative proteins: Connotations and music-matching. Food Quality and Preference. 2024. 115. 105117
ｍore...
MISC (3)：
  • Carlos Velasco, Anton Nijholt, Charles Spence, Takuji Narumi, Kosuke Motoki, Gijs Huisman, Marianna Obrist. 4th International Workshop on Multisensory Approaches to Human-Food Interaction. ICMI '20: Proceedings of the 2020 International Conference on Multimodal Interaction. 2020. 878-880
  • Kosuke Motoki. Social modeling of eating. 2020. 507. 1-3
  • 元木康介. 感情・感覚が消費者行動に及ぼす影響の解明:心理・脳生理アプローチによる包括的検証. 東北医学雑誌. 2019. 131. 1. 84-85
Books (2)：
  • 消費者の心理をさぐる-人間の認知から考えるマーケティング
    誠信書房 2020
  • Auditory Contributions to Food Perception and Consumer Behaviour
    Brill Academic Publishers 2019
Lectures and oral presentations  (79)：
  • 実験的消費者行動研究の変容と恒常
    (早稲田大学消費者行動研究所 2024)
  • 食に関する感性処理の学際的研究
    (日本学術振興会 食と未病マーカー産学協力委員会定例研究会 2024)
  • 消費環境における被排斥者のプロトタイプ研究
    (第68回消費者行動研究コンファレンス 2024)
  • 美と福祉:美容消費に対する道徳的反応の探究
    (第68回消費者行動研究コンファレンス 2024)
  • 課題の特性と文化差がAI忌避傾向(AI aversion)に与える影響
    (2024)
ｍore...
Education (3)：
  • 2015 - 2018 PhD., Graduate School of Medicine, Tohoku University
  • 2013 - 2015 MS., Graduate School of Medicine, Tohoku University
  • - 2013 Faculty of business and commerce, Keio University
Professional career (2)：
  • PhD (Tohoku University)
  • 商学士 (慶應義塾大学)
Work history (8)：
  • 2023/06 - 現在 BI Norwegian Business School Visiting research fellow
  • 2022/04 - 現在 Graduate school of economics, The University of Tokyo Department of Management Assistant Professor
  • 2019/04 - 2022/03 Miyagi University Department of Food Science and Business Assistant Professor
  • 2020/09 - 2021/03 BI Norwegian Business School Visiting research fellow
  • 2018/10 - 2019/03 JSPS Research Fellow (PD)
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Committee career (9)：
  • 2024/04 - 現在 株式会社ロッテ 技術アドバイザー
  • 2024/04 - 現在 日本消費者行動研究学会 幹事
  • 2023/08 - 現在 Scientific Reports (Nature Publishing Group), Editorial Board Member
  • 2022/11 - 現在 Food and Humanity (Elsevier), Editorial Board Member
  • 2021/04 - 現在 Frontiers in Communication, Editorial Board Member (Advertising and Marketing Communication)
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Awards (10)：
  • 2025/08 - American Psychological Association Raymond S. Nickerson for Best Paper Award in the Journal of Experimental Psychology: Applied
  • 2024/05 - 2024 BSPA (Behavioral Science and Policy Association) Publication Award for Innovation in Behavioral Policy
  • 2024/05 - 日本消費者行動研究学会 特集論文賞
  • 2023/12 - 食創会 (安藤スポーツ・食文化振興財団) 安藤百福賞 発明発見奨励賞
  • 2023/08 - Food Quality and Preference Award-Contributions by a researcher of the future
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Association Membership(s) (4)：
日本商業学会 ,  THE JAPANESE SOCIETY FOR COGNITIVE PSYCHOLOGY ,  THE JAPANESE PSYCHOLOGICAL ASSOCIATION ,  JAPAN ASSOCIATION FOR CONSUMER STUDIES
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