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J-GLOBAL ID：201901012586849275 Update date: Mar. 24, 2025

Aoki Kei

アオキケイ | Aoki Kei

Research field (1)： Business administration

Research keywords (5)： co-creation , スキルシェア , user innovation , ウェルビーイング , marketing

Research theme for competitive and other funds (8)：

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Papers (7)：

Chikako Ishizuka, Kei Aoki. Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan. Journal of Marketing Analytics. 2023
Kei Aoki. The Relationship between Well-Being and Knowledge Sharing. Sustainability. 2021. 13. 9. 4978
Kei Aoki, R. Keith Tudor, Aberdeen Leila Borders, Deborah H. Lest. Why build sustainable relationships with customers? - The effects of “Ambassador Program”. Journal of Global Scholars of Marketing Science. 2020. 30. 3. 291-303
Kei Aoki. Collective Innovation with Users-The case of Apple Distinguished Educator Program -. Japan Marketing Journal Vol. 39 No. 2. 2019
Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah H. Leste. Can Brand Experience Increase Customer Contribution: How To Create Effective Sustainable Touchpoints With Customers. Journal of Global Scholars of Marketing Science. 2019. 29. 1. 51-62

MISC (2)：

青木慶. 顧客と共創するブランドコミュニケーションーブランドアドボケイツの役割についてー. 公益財団法人吉田秀雄記念事業財団平成28年度第50次助成研究集. 2017. 1-11
青木慶. 企業と消費者の価値共創に関する研究-共創コミュニティにおけるインセンティブの役割について-. 公益財団法人吉田秀雄記念事業財団平成25年度第47次助成研究集. 2014. 95-108

Books (3)：

Lectures and oral presentations (38)：

仕事を通じたウェルビーイングの向上 -複業による個人知の深化のプロセス-
(第3回ウェルビーイング学会学術集会 2025)
The Ripple Effect: Elevating Well-Being through the Dynamics of Knowledge Sharing
(International Conference on Managing Talent and Market in Artificial Intelligence (AI) Driven Digital Economy 2024)
オンラインサロンから派生する価値共創個人知の融合を促進するコミュニティとは
(日本マーケティング学会マーケティングカンファレンス2024 2024)
The Ripple Effect: Elevating Well-Being through the Dynamics of Knowledge Sharing
(33rd International Congress of Psychology 2024)
Enhancing Well-being Through Knowledge Sharing- Unlocking the Potential of User Innovation-
(20th Open and User Innovation Conference 2023)

Work history (2)：

2019/04 - 現在 KONAN UNIVERSITY Hirao School of Management Hirao School of Management Department of Management Associate Professor
2020/04 - 2022/03 KONAN UNIVERSITY Institue for Social Collaboration Konan University Regional Liaison Center

Awards (3)：

2022/10 - 日本マーケティング学会オーラルセッション2022 / ベストオーラルペーパー賞スキルシェアの位置付けと持続的幸福度の関係性ー副業と趣味の比較検討ー
2019/11 - Journal of Global Scholars of Marketing Science 2019 JGSMS Best Paper Award Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
2015/02 - 碩学舎第3回碩学舎賞第一席消費者との共創コミュニティにおける製品開発に関する研究-Quirky社事例研究-

Association Membership(s) (1)：

ウェルビーイング学会

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