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J-GLOBAL ID：202101006076037720 Update date: Feb. 20, 2025

TRAN THI TUYET NHUNG

チャンティトゥイエトニュン | TRAN THI TUYET NHUNG

Affiliation and department：

Research field (2)： Business administration , Commerce

Research theme for competitive and other funds (6)：

2023 - 2026 A Comparative Study on the Mechanism of a Dual Model Retail in Emerging Markets from a Dynamic Capabilities Perspective
2024 - 2025 経営管理論の系統的レビュー
2024 - 2025 「価値共創型サービスビジネスモデル実現のための調査研究」
2022 - 2023 Mechanism of Building a Sustainable Competitive Advantage of Multinational Retail Firms in Emerging Markets
2021 - 2022 小売業態構造の変化メカニズムの解明 -先進国と新興国における小売業態変遷の国際比較研究を中心に-

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Papers (21)：

Tran Thi Tuyet Nhung, Nguyen Ngoc Mai, Quang Huy Truong. Building Competitive Retail Ecosystems: Insights from an Emerging Market. Proceedings of the 2025 American Marketing Association Winter Academic Conference. 2025
An Exploratory Study of Longitudinal Changes in the "Business Management" Syllabus: A Text Mining Approach. 2024. 53. 2. 1-16
Reconstructing Global Competitiveness of Japanese Firms: A Paradigm Shift Driven by Consumer Behavior and ICT Advancements. 2024. 157-158
Tran Thi Tuyet Nhung. How Japanese Shopping Streets Can be Revitalized: An Exploration from A Dynamic Capabilities Perspective. The conference Book of Proceedings, 17th Annual Conference of the EuroMed Academy of Business. 2024. 1380-1382
Thi Tuyet Nhung TRAN. 新興国における小売業の発展の特徴に関する一考察: サービスイノベーションの観点から. 経済論叢(京都大学)第 198 巻特別号. 2024

MISC (6)：

上條憲二, Tran Thi Tuyet Nhung, 丹野慎太郎, 青砥則和. インタビュー記事:サービスブランディングとサステナビリティ. サービソロジーWebマガジン. 2023
TRAN THI TUYET NHUNG, 平本毅, 根本裕太郎. 【特集記事】日本でのeスポーツの現状と展望について. サービソロジーWebマガジン. 2023
サービソロジーWebマガジン. 2023
How Digital Transformation Changes the Retail System in an Emerging Market. 2023
村松潤一, 張婧, ホーバック, 根本裕太郎, Tran Thi Tuyet Nhung. [一般記事] サービス社会のマーケティング-価値共創マーケティング-. サービソロジーWebマガジン. 2022

Lectures and oral presentations (14)：

Building Competitive Retail Ecosystems: Insights from an Emerging Market
(2025 American Marketing Association Winter Academic Conference 2025)
Reconstructing Global Competitiveness of Japanese Firms: A Paradigm Shift Driven by Consumer Behavior and ICT Advancements
(2024)
Value Co-creation Process in Small-scale Family Enterprises in Japanese Shopping Streets
(Asia Pacific Family Business Symposium 2024. Hosted by The University of Western Australia, Macquarie and Jonkoping University, The University of Adelaide. 2024)
How Japanese Shopping Streets Can be Revitalized: An Exploration from A Dynamic Capabilities Perspective
(2024)
新興国市場における零細小売のソーシャルコマース戦略
(アジア市場経済学会・第28回全国研究大会 2024)

Professional career (1)：

Work history (3)：

Committee career (3)：

Association Membership(s) (5)：

American Marketing Association , Academy of Management , 日本商業学会 , アジア市場経済学会 , サービス学会

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