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J-GLOBAL ID：201801020272990513   Update date: Nov. 05, 2024

Motoki Kosuke

Motoki Kosuke
Affiliation and department：
The University of Tokyo Department of Management, Graduate School of Economics

About The University of Tokyo Department of Management, Graduate School of Economics


Homepage URL  (2)： https://sites.google.com/view/kosukemotoki/ ,  https://sites.google.com/view/kosukemotoki/english
Research field  (5)： Commerce ,  Food sciences ,  Cognitive sciences ,  Sensitivity (kansei) informatics ,  Design
Research keywords  (17)： 消費者心理学 ,  food ,  crossmodal correspondences ,  consumer behavior ,  marketing ,  kansei engineering ,  Health ,  Sustainability ,  Multisensory perception ,  Taste ,  Design ,  心理言語学 ,  affect ,  applied psychology ,  Brands ,  eye-tracking ,  fMRI
Research theme for competitive and other funds  (11)：
  • 2024 - 2028 持続可能な食品のブランディング研究
  • 2024 - 2027 フードテックによる「新しい食」を用いた料理の受容性に関する研究
  • 2024 - 2025 ホスピタリティ産業におけるバイオフィリックデザインに関する研究
  • 2024 - 感覚マーケティングによる健康的な食行動促進の体系的研究
  • 2021 - 2024 味覚に関連した感覚間連合メカニズムの解明
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Papers (88)：
  • Kimberly Doell, Boryana Todorova, Madalina Vlasceanu, Joseph Coleman, Ekaterina Pronizius, Philipp Schumann, Flavio Azevedo, Yash Patel, Michael Berkebile-Weinberg, Cameron Brick, et al. The International Climate Psychology Collaboration: Climate change-related data collected from 63 countries. Scientific Data. 2024. in press
  • Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Calvert. Cheers to sustainability! The effect of warmth focus on the acceptance of sustainable paper-bottled alcoholic beverages. Food Quality and Preference. 2024. in press
  • Kosuke Motoki, Charles Spence, Carlos Velasco. Colour/shape-taste correspondences across three languages in ChatGPT. Cognition. 2024. in press
  • Brayan Rodriguez, Felipe Reinoso-Carvalho, Kosuke Motoki, Carlos Velasco. Post-conflict marketing: The role of former conflict stakeholder on post-conflict product/service valuation across countries. Academia Revista Latinoamericana de Administracion. 2024. in press
  • Kosuke Motoki, Sayo Iseki. Diversity in gender and age, but not in race, enhances food purchase intentions in Japan. Food Quality and Preference. 2024. in press
ｍore...
MISC (3)：
  • Carlos Velasco, Anton Nijholt, Charles Spence, Takuji Narumi, Kosuke Motoki, Gijs Huisman, Marianna Obrist. 4th International Workshop on Multisensory Approaches to Human-Food Interaction. ICMI '20: Proceedings of the 2020 International Conference on Multimodal Interaction. 2020. 878-880
  • Kosuke Motoki. Social modeling of eating. 2020. 507. 1-3
  • 元木康介. 感情・感覚が消費者行動に及ぼす影響の解明:心理・脳生理アプローチによる包括的検証. 東北医学雑誌. 2019. 131. 1. 84-85
Books (2)：
  • 消費者の心理をさぐる-人間の認知から考えるマーケティング
    誠信書房 2020
  • Auditory Contributions to Food Perception and Consumer Behaviour
    Brill Academic Publishers 2019
Lectures and oral presentations  (83)：
  • 食感性に関する消費者行動研究
    (食品ニューテクノロジー研究会 2024)
  • 心理学アプローチによる昆虫食研究
    (食品技術士センター講演会 2024)
  • 組織におけるダイバーシティが消費者選好に及ぼす影響 ー日本人消費者を対象とした検討
    (日本心理学会第88回大会 2024)
  • ナッジを応用した食行動変容
    (ゼンショーホールディングス講演会 2024)
  • 実験的消費者行動研究の変容と恒常
    (早稲田大学消費者行動研究所 2024)
ｍore...
Education (3)：
  • 2015 - 2018 PhD., Graduate School of Medicine, Tohoku University
  • 2013 - 2015 MS., Graduate School of Medicine, Tohoku University
  • - 2013 Faculty of business and commerce, Keio University
Professional career (2)：
  • PhD (Tohoku University)
  • 商学士 (慶應義塾大学)
Work history (8)：
  • 2022/04 - 現在 Graduate school of economics, The University of Tokyo Department of Management Assistant Professor
  • 2023/06 - 2024/06 BI Norwegian Business School Visiting research fellow
  • 2019/04 - 2022/03 Miyagi University Department of Food Science and Business Assistant Professor
  • 2020/09 - 2021/03 BI Norwegian Business School Visiting research fellow
  • 2018/10 - 2019/03 JSPS Research Fellow (PD)
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Committee career (9)：
  • 2024/04 - 現在 株式会社ロッテ 技術アドバイザー
  • 2024/04 - 現在 日本消費者行動研究学会 幹事
  • 2023/08 - 現在 Scientific Reports (Nature Publishing Group), Editorial Board Member
  • 2022/11 - 現在 Food and Humanity (Elsevier), Editorial Board Member
  • 2021/04 - 現在 Frontiers in Communication, Editorial Board Member (Advertising and Marketing Communication)
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Awards (10)：
  • 2024/09 - American Psychological Association Raymond S. Nickerson for Best Paper Award in the Journal of Experimental Psychology: Applied
  • 2024/05 - The Behavioral Science & Policy Association Publication Award for Innovation in Behavioural Public Policy
  • 2024/05 - 日本消費者行動研究学会 特集論文賞
  • 2023/12 - 食創会 (安藤スポーツ・食文化振興財団) 安藤百福賞 発明発見奨励賞
  • 2023/08 - Food Quality and Preference Award-Contributions by a researcher of the future
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Association Membership(s) (4)：
日本商業学会 ,  THE JAPANESE SOCIETY FOR COGNITIVE PSYCHOLOGY ,  THE JAPANESE PSYCHOLOGICAL ASSOCIATION ,  JAPAN ASSOCIATION FOR CONSUMER STUDIES
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