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J-GLOBAL ID：201802260284421648
Reference number：18A1493520 Evaluation Method on the Contribution of Emotional Value to Corporate Brand Favor by Pure Recall
純粋想起を用いた意味的価値の企業ブランド好意への寄与度に関する評価法
KATO TAKUMI
About KATO TAKUMI
(本田技研工業(株) ビジネス開発統括部 ビジネスアナリティクス課)
About 本田技研工業(株) ビジネス開発統括部 ビジネスアナリティクス課
Material：
電気学会論文誌 C
(IEEJ Transactions on Electronics, Information and Systems)
About 電気学会論文誌 C
Volume： 138 Issue： 8 Page： 970-977(J-STAGE) Publication year： 2018
JST Material Number： S0810A ISSN： 0385-4221 Document type： Article
Article type： 原著論文 Country of issue： Japan (JPN) Language： JAPANESE (JA)
Thesaurus term：
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*recall
, About recall
competitiveness
, About competitiveness
*worth
, About worth
brand
, About brand
automatic language processing
, About automatic language processing
*Kansei value
About Kansei value
Semi thesaurus term：
Thesaurus term/Semi thesaurus term
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
Keywords indexed to the article.
All keywords is available on JDreamIII(charged).
On J-GLOBAL, this item will be available after more than half a year after the record posted. In addtion, medical articles require to login to MyJ-GLOBAL.
*意味的価値
, About 意味的価値
企業ブランド
, About 企業ブランド
*機能的価値
, About 機能的価値
経営競争力
, About 経営競争力
*純粋想起
About 純粋想起
Author keywords (8)：
コーポレートブランド
, About コーポレートブランド
意味的価値
, About 意味的価値
純粋想起
, About 純粋想起
自然言語処理
, About 自然言語処理
corporate brand
, About corporate brand
emotional value
, About emotional value
pure recall
, About pure recall
natural language processing
About natural language processing
JST classification (2)：
JST classification
Category name(code) classified by JST.
Profit management
Category name(code) classified by JST.
(KA05030A)
, Marketing research,advertisement
About Profit management
(KA06030H)
About Marketing research,advertisement
Reference (28)：
- (1) G. Shioya : “Technological Overshooting in the Sphere of Product Characteristics - An Empirical Analysis on Japanese Minivan Market”, Organizational Science, Vol. 46, No. 3, pp. 76-86 (2013) (in Japanese)
- 塩谷 剛:「製品の機能次元におけるオーバーシュート -ミニバン市場における実証分析-」, 組織科学, Vol. 46, No. 3, pp. 76-86 (2013)
- (2) K. Nobeoka : “Creation of Premium Value in New Product Development to Avoid Commoditization”, Kokumin keizai zasshi, Vol. 194, No. 6, pp. 1-14 (2006) (in Japanese)
- 延岡健太郎:「意味的価値の創造 コモディティ化を回避するものづくり」, 國民經濟雜誌, Vol. 194, No. 6, pp. 1-14 (2006)
- (3) 延岡健太郎:「価値づくり経営の論理-日本製造業の生きる道」, 日本経済新聞出版社, pp. 94-136 (2011)
Terms in the title (6)：
Terms in the title
Keywords automatically extracted from the title.
Keywords automatically extracted from the title.
想起
, About 想起
意味
, About 意味
価値
, About 価値
企業
, About 企業
ブランド
, About ブランド
評価法
About 評価法
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