Rchr
J-GLOBAL ID：200901090834880480   Update date: Jun. 25, 2024

Kawakami Tomoko

Kawakami Tomoko
Affiliation and department：
Waseda University Faculty of Commerce

About Waseda University Faculty of Commerce


Homepage URL  (1)： https://www.waseda.jp/fcom/wbs/other/2506
Research keywords  (11)： Utilization of Smart Technology in Innovation ,  Artificial Intelligence and Consumer Behaviors ,  Marketing in Art Industry ,  Sustainability Marketing ,  Diffusion of New Product ,  New Market Creation ,  Blue Ocean Shift ,  Medical Healthcare ,  New Product Development ,  Innovation ,  Marketing
Research theme for competitive and other funds  (13)：
  • 2024 - 2028 エフェクチュエーションによる価値創造プロセスに関する総合的研究
  • 2018 - 2021 Qualitative Researches for Interaction of Customer Value Creation and Corporate R&D
  • 2015 - 2019 The analysis of relationship between key-person and organization in product development as innovation activities by Japanese manufactures
  • 2015 - 2018 A study on customer values of wearable devices and factors that affect their diffusion
  • 2013 - 2018 Comparative International Research on Market Orientation and Design Orientation in New Product Development
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Papers (33)：
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MISC (2)：
  • Kawakami Tomoko. Perception difference of marketing information between R & D and marketing personnel. The Rokkodai ronshu. Keieigaku-hen. 1999. 45. 3. 39-54
  • Kawakami Tomoko. The R&D-marketing interface : an empirical study on product development process in consumer industry. The Rokkodai ronshu. Keieigaku-hen. 1997. 44. 2. 142-161
Books (10)：
  • B2B Brand Management by Kotler
    Hakuto Shogo Publishing Co. LTD 2020
  • BLue Ocean Shift
    ダイヤモンド社 2018
  • Strategy for Open Innovation
    Yuhikaku 2017
  • 病院におけるトヨタ生産方式の 導入:バージニアメイソン病院
    碩学舎,猶本良夫・水越康介『病院組織のマネジメント』 2010
  • 事業創造のための実践ビジネスプラン:社会人基礎力を鍛える
    中央経済社 2009
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Lectures and oral presentations  (85)：
  • Sustainability Marketing: What Individuals and Companies Do for Next Generation
    (Petit but Solid MBA Seminar with kids 2020)
  • Art Evolution by Technology "Classicaile"
    (Seminar at NTT Docomo 2020)
  • Creating Blue Ocean by Marketing
    (Mitsubishi Marketing Association 2019)
  • CSR に対する信念と顧客エンゲージメントとの相互関係:概念モデルの構築と予備的調査に基づく示唆
    (Japan Marketing Academy Annual Conference 2019 2019)
  • Marketing-driven Value Creation and Innovation from Japan
    (World Marketing Summit Japan 2019 2019)
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Education (5)：
  • 1997 - 2000 Kobe University Graduate School of Business Administration Management of Japanese Companies
  • 1995 - 1997 Osaka University Graduate School of Economics Master of Business Administration
  • 1984 - 1988 Osaka University Department of Literature Japanese Literature
  • 1982 - 1984 Ibaraki High School, Osaka Prefecture
  • 1981 - 1982 埼玉県立 浦和第一女子高等学校
Work history (13)：
  • 2019/06 - 現在 Takara Holdings Inc. Outside Board of Director
  • 2019/04 - 現在 Marketing International Institute Director
  • 2018/09 - 現在 Waseda Unviersity Business School Associate Dean
  • 2016/04 - 現在 Waseda Blue Ocean Shift Institute Founder and Associate Director
  • 2015/04 - 現在 Waseda University Graduate School of Business and Finance Professor
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Awards (5)：
  • 2017/01 - Asia Marketing Journal Top 100 Research-Active Scholars in Asia
  • 2013/06 - Innovation and Product Development Management Conference Christer Karlsson Best Paper Award Word of Mouth, Complementary Products and Adoption of Innovation with Indirect Network Externalities: The Case of E-Readers.
  • 2006 - 日本経営学会賞(著作部門)
  • 2006 - 日本商業学会賞(優秀賞)
  • 2003 - テレコム社会科学奨励賞(共著)
Association Membership(s) (5)：
Japan Marketing Academy ,  EIASM Innovation and Product Development Management ,  Product Development Management Association ,  American Marketing Association ,  日本商業学会
※ Researcher’s information displayed in J-GLOBAL is based on the information registered in researchmap. For details, see here.

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