Miao Miao, I. Go, Cui Linyuan, Kayo Ikeda, Hideho Numata. How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance. Journal of Fashion Marketing and Management: An International Journal. 2024
Miao Miao, Hideho Numata, Kayo Ikeda. A qualitative comparative study of Japanese fashion brands via profiling young shoppers. International Journal of Retail & Distribution Management. 2023. 51. 2. 170-189
Miao Miao, I Go, Kayo Ikeda, Hideho Numata. Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA. Journal of Global Fashion Marketing. 2021. 30-43
Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
(2023 GLOBAL MARKETING CONFERENCE AT SEOUL 2023)